Search engines ignore links with the nofollow tag. Search engine rankings are unlikely to be affected by nofollow links since they do not pass link juice. Traffic is driven by nofollow links. As with any other link, nofollow links drive quality traffic to your site because people can click and interact with them as they would with any other link. You can use this traffic to check out your business and your content. It is possible to improve your rankings, generate more leads, and convert more visitors to customers by increasing traffic on your site.