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Will link color affect our customer's buying decision?

Discussion in 'BlackHat Lounge' started by White Night, Dec 16, 2014.

  1. White Night

    White Night Power Member

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    I have a review site in fashion niche with the red link color (it's a defaut link color of my theme)
    After read the post about color psychology (https://blog.kissmetrics.com/color-psychology/) I just think about changing my link color to blue or pink.
    Is there anyone has increase sales after changing the link color? I have no experience about this
     
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  2. howard_hughes

    howard_hughes Elite Member

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    Don't know about conversion but changing Link colors can definitely improve CTR on that Links. I've had good results with Pink.
     
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  3. Zwielicht

    Zwielicht Moderator in Training Jr. VIP Premium Member

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    I would tread lightly when using red for a link colour or any CTA. While red can catch a users attention and encourage them to make a quick decision, it's more of a double-edged sword since this colour can also be seen as "danger", which may deter your visitors from clicking on it. Instead, consider using another colour such as orange (this is commonly used in CTAs as it is considered friendly and inviting) or pink (this represents femininity and romance, which is excellent if you are marketing to women). At the very least, use a darker shade of red to create a sense of class and quality. Yellow (which represents joy and youth) could also be appropriate if your target consumer happens to be young women.
     
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    Last edited: Dec 16, 2014
  4. socialmediapro

    socialmediapro Jr. VIP Jr. VIP UnGagged Attendee

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    I like the infographic on there. Yes the color will influence your buyers decision for sure.
     
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  5. ORJay

    ORJay Regular Member

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    My rule of thumb: The link should stand out from the rest of the content

    use a colour that does not blend in with your theme
     
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  6. gordop

    gordop Registered Member

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    I think the classic blue link is the best because it is the most recognizable. If you are marketing to a wide audience, practically everyone will recognize that blue signifies a link. In the past I've found that coloring links in non-traditional colors makes it hard for the reader to determine that it is indeed a link. Whenever I've colored something blue, it has received more hits.

    I agree that red is generally a bad choice for the reasons someone noted above. It may make some people feel like they should proceed with caution, and might also be associated with the thought of a pc virus. Pink, on the other hand, is an interesting choice. IMO blue just hits people over the head with the idea that it is a link even if they don't mouse over it.
     
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  7. Reyone

    Reyone Elite Member

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    split test is the word you are looking for
     
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  8. FBGuru

    FBGuru Senior Member

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    +1 to Reyone's suggestion. While red color grabs attention, it may not convert so well for you. You have to split test it with different color schemes to pick the best color that works for your site.

    Even adding <strong> tag to the text will make a difference in CTR.
     
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  9. TZ2011

    TZ2011 Senior Member

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    Whatever the color scheme of the website is, I change link color to #0044CC

    Code:
    http://www.cnet.com/news/behind-bings-blue-links/
    
    http://www.colormatters.com/color-matters-blog/entry/blog-archive/a-color-thats-worth-80000000
     
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  10. I-marketer

    I-marketer Regular Member

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  11. Zwielicht

    Zwielicht Moderator in Training Jr. VIP Premium Member

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    But what if the background was #0044CC? Hidden text! :D
     
  12. White Night

    White Night Power Member

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    Thank you for all the ideas, I just decide to change the link into pink after read mathew blog. Actually I don't have any idea when come to his blog, but after finish reading the first post, I realize that I clicked all the link he has in that post without notice.
    Pink is so powerful
     
  13. Hawkster

    Hawkster Jr. VIP Jr. VIP

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    I never gave any thought to link colour, i certainly will now. Thanks OP and all the guys who replied with useful info.
     
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