1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Will it affect SERP if website content changes?

Discussion in 'White Hat SEO' started by BlackSeng, Dec 10, 2009.

  1. BlackSeng

    BlackSeng Jr. VIP Jr. VIP

    Joined:
    Mar 5, 2009
    Messages:
    1,963
    Likes Received:
    3,519
    Occupation:
       
    Location:
    SG50
    Let's say I build lots of lots of backlinks to my site (an autoblog).

    Then one day, I change the site to an ACTUAL website (no more autoblog). Will this harm SERP?
     
  2. Iwona

    Iwona Junior Member

    Joined:
    Nov 22, 2009
    Messages:
    156
    Likes Received:
    3
    of course, the SERPs are related to content on website and crawlers check regularly if the content has changed to rectify its position on SERP, so you are regularly monitored for content.
     
  3. deth_by_uv

    deth_by_uv Power Member

    Joined:
    Feb 26, 2008
    Messages:
    521
    Likes Received:
    411
    Just think about the ramifications of changing your content site wide...keyword densities and all those other factors gets totally flipped flopped and rearranged. Expect a big google dance in your neighborhood, if it is an autoblog and I assume its wordpress, create a "page" for your homepage, then make that the static page in your settings -> reading panel. Then make another page for your "posts" to still remain. Make a subtle appearing link from the new homepage to your posts page and I think that would work. Content still remains intact and accessible by the spiders.
     
  4. d3t0x

    d3t0x Jr. VIP Jr. VIP Premium Member

    Joined:
    Oct 28, 2008
    Messages:
    1,955
    Likes Received:
    780
    Location:
    Vancouver, BC
    yes if content changes then your ranking may change as well.