Will Future SEO Be Won by Brands, Not Websites?

I have seen many weaker link profiles' website get mentioned in ai overviews just because that particular brand name was mentioned in a good reddit that. So yes, brand mentions are already winning.
 
The brand-versus-website debate feels like a false dichotomy to me. Brand mentions are essentially becoming the new unlinked backlinks, but a direct link will always carry more weight as an explicit vote of confidence.
yeah,i think we are confusing Brands and Websites
 
Back
Top