I was recently asked what I thought about using emojis on a company's website. The use of emojis has exploded and companies are jumping onto the bandwagon to communicate with their audience. How does this affect SEO?
At this point, it's too soon to tell. Google has not released any information about how it will rank websites that use emojis. However, I would recommend being cautious and not using too many emojis on your website. It's possible that Google could view this as keyword stuffing and penalize your website as a result.