K so currently I rank number 7 for a 3 word keyword, I did not plan on ranking for this but still Im ranking at number 7. The 4 word keyword i did plan on is placed at number 2 on page 1 of Google. Now the problem is that the 3 word keyword is searched way more and is giving me more traffic at even number 7. however the 3 word keyword is not in my title.... all the sites above me have this keyword in their title.. so will adding it to my sites title improve my ranking? like now its like : Super Duper DVD Player. and I want to rank for Super DVD Player.. so if make my title like : Super Duper DVD Player | Super DVD Player Thus not removing anything but adding some more words.. how will this affect my ranking? will it rise? or can my rankings even fall by adding this ? i hope my post makes sense.. too sleepy..