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Why you should always be split-testing

Discussion in 'Clickbank' started by mancar487, Oct 20, 2013.

  1. mancar487

    mancar487 Jr. VIP Jr. VIP Premium Member

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    I thought I'd share my experience as it may be helpful to others, especially those selling their own products.

    I am a clickbank vendor of several products. My best performing one is a package of a health guide (for a specific condition) with 3 months of free private, unlimited consultations with a nutritionist (that's my real 'offline' job). Therefore, it is a very high quality offer.

    Initially, my price was set at $39 and the product was converting fairly well. About a year ago, I decided to try split testing the product at $47; I thought that it'll probably convert slightly less, but due to the higher price, the earnings would still be higher even if sales might be slightly less.

    After 15 days of testing (and over 20,000 visits), I was shocked with the results - the $47 one actually converted slightly better (+2%)!!! Needless to say, I adopted this price.

    Fast-forward to last month, after a full year of amazing earnings, my sales for this product dropped dramatically as of the start of the US shutdown. I waited for a few days, and the sales were still stagnant. Therefore, I decided to split test prices again - $47 vs $37

    After 5 days of split-testing, I am again shocked with the results - the $37 one is converting at 560% better than the $47 one!!!

    Bottom line is, just because you found the best converting version 6 months ago, this doesn't mean that that version will forever outperform the others. As the market and competition changes, so will visitor behaviour, preferences and purchasing power. Make sure you are always split-testing!!
     
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  2. the-dream

    the-dream Regular Member

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    Very interesting, thanks for the tip!
     
  3. abhi007

    abhi007 Jr. VIP Jr. VIP

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    Cudnt agree anymore always split test to see the conversions who knows :)
     
  4. netmoney1

    netmoney1 Executive VIP

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    Very solid. "What works today may not work tomorrow"

    Now imagine if you didn't split test and drop down to $37 - all that money would have been left on the table.

    Is your sales page WP based, and if so are you using a specific split test plugin? I have seen a few and was thinking of trying one on a particular site. Using one on a couple others but always looking for new/better options.
     
  5. Paper-Boy

    Paper-Boy Elite Member

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    Be sure to use a tracker either prosper 202 or cpvlabs when it comes to split testing ;)

    .....And a VPS if you plan on sending a lot of clicks.
     
  6. contentoholic

    contentoholic Regular Member

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    OP, thanks for sharing the experience. And yes split test or test run (for other niches) is a MUST always.
    Hit and try method until things work out. Or roll back to the previous state. There is nothing to lose.
     
  7. mancar487

    mancar487 Jr. VIP Jr. VIP Premium Member

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    No actually, it's oldschool html created with dreamweaver.

    I use google analytics - simple, reliable, and preserves affiliate hops
     
  8. blackbeans

    blackbeans Jr. VIP Jr. VIP

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    Do you keep all the same variables the same with Split testing like image/text and change only the link? Or do you customize your marketing materials too? Do all other variables stay the same?
     
  9. gavinb

    gavinb Junior Member

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    nice post. Imagine all that money gone if you did not split test. Even if you decrease and increase price it can help you a lot. IMO even affiliates can do that with extra bonus etc.

    Cheers,
     
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  10. tcrossman

    tcrossman Newbie

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    Good post mancar487. A small note: If your market is going with the less price tag, it means you should change your strategy a little. Probably your buyers are skeptical until they try your product, and that opens up a window for upselling them. So, why not try to decrease the price even further, say $27 or even $17, and then offer an upsell of $97 or more? I know that this is what top marketers do with their offers. They even go two-three up/down-sells with each offer. Anyway, it is just something to add to your split testing list...
     
  11. K

    K Newbie

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    Nice tip, it's definitely important to test different price ranges, we did it recently but it's to early to test results.
     
  12. Ashhh

    Ashhh Registered Member

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    I promote mancar's products from time to time and you're right - they're always skeptical before buying the product. However, when people do buy the product they never refund.
     
  13. ardley216

    ardley216 Elite Member

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    Great work there. I enjoy doing split tests.

    Does anyone know of a good Wordpress Plugin for split testing?