I am just researching a little and used taylor swift's social accounts to see the difference. Basically she has approx the same amount of fans on each social network. 74.8M Facebook Likes 77.5M Instagram Followers 77.3M Twitter Followers Just by looking at the posts I estimated that she gets approx 50K likes on her tweets, which is 0.065% engagement She posted a cat photo on both her FB and IG accounts and she got 300K and 1.6M Likes respectively which is 0.4% and 2.06% engagement Basically what I am saying is why do people still use twitter as marketing and monetization? Am i missing something here about twitter please? With fb engagement sucking so bad, it is still 16 TIMES Better than twitter. Note: Most probably as IG keeps growing it will change its algorithm to meet that of fb since they own it themselves, so as to encourage people to waste money on adverts.