ranking nd lead generation are two separate processes. it is possible that the traffic may be relevant, however, the website is not meeting the demands of the buyers poor call to action, improper offer, too many details, or nothing compelling enough to reach out to u.before doing anything to alter ur SEO ranking, i would try to anallyze the actions of the people visiting your site first.Why does a page rank well and get steady organic traffic but still fail to generate qualified leads, even when the search intent seems commercial?