If you don't do any link building, why would you possibly think its a Google penalization?
There are countless things that can cause it: keywords (if its seasonal), a new website is ranking better then you, your website is not worth to visit anymore, etc..
Do you know if you as ranking on a keyword with big monthly search volume?
Maybe you lost some rankings on this keyword and then your trafic fall down..
Sometimes a new Wordpress site may get you unexpected traffic surge on its own during early days. Usually it falls dramatically and then stays low as your picture shows.
Update your blogs always with evergreen content this helps you in increasing the organic SERP result. Also, ensure that your content is well written with minimum 500+ words. The next thing is keyword, optimize your keyword properly by placing maximum of two links to your targeted site. It would be even better to use LSI keywords.
First thing - It must not be a Google penalty because no site can get penalize without doing link building, It is possible if you are not updating contents time to time. Check out the ranking of your site.On which page your site is now? If it is dropped in ranking then there is 100% possibility of loosing visits on your site.
We are on the same boat man! My traffic dropped over the months like a falling leaf buy your's was like a falling rock. What happened? How much traffic was left?
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