Why the PBN hype?

The Mentalist

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Private Blog Networks are the "bees knees" right now. There's one thing I don't understand though, why does everyone recommend you never make multiple links from one of your private blogs? It's always just one link to one money site on each private blog. If you're going to do that, and you're buying high PR domains with a previous backlink profile, why don't you just 301 redirect the domain to your money site?

It just seems to make a lot more sense, if something goes wrong simply remove the 301 redirect. You can also make 301 redirects to any specific page on your site. Why do all of the painful, extra work of setting up a PBN when you can just buy and redirect domains. Is there something I'm missing here? Or does everyone use their private blog network differently, more than one link to a money site per private blog?

If I have a money site and buy 5 expired domains that have good value (a clean, niche relevant backlink profile), why would I build a private blog network rather than just 301ing these domains?
 
One pbn site will link to multiple money sites or parasites, not just the one link.
 
There's one thing I don't understand though, why does everyone recommend you never make multiple links from one of your private blogs? It's always just one link to one money site on each private blog.

Never heard that before
 
you can 10x contextual post from 10x HIGH PR site.

But not 10 HIGH PR unrelated Redirect 301 ....
 
301 redirect can bring traffic but!!! 10 high pr blogs are powerful then 10 high redirect links !! remember google even loves content !!!
 
when you have 1 blog with awesome content = google likes you
when you have 10 blogs with awesome content = google loves you
when you have 100 to 1000+ blogs of awesome content = google wants to marry you

well yea you get the drift :D
 
Well, I would think that if you did that (just 301 a bunch of domains to your money site), G would see this and it opens you up to penalties? It ain't natural, in other words and I believe the name of game is being natural.
 
First of all, while I personally take the one money site link per PBN site approach, most others actually do not. They link out to multiple money sites/pages from their network.

Secondly, being in control of your anchor texts is a valuable thing indeed. The anchors pointing towards the expired domains will almost certainly have nothing to do with your money site - not only does this not help you, it might actually confuse Google as to what your site is about.

Thirdly, I have tried 301s and have never seen the kind of results I get from PBN links - my experience tells me that PBNs work better than 301s.
 
If you do redirects instead, you could lose all your expired domains if your money site gets penalised. Why? Because 301s share penalties with sites they are 301ed to.

Who said you couldn't link to several money sites from a single blog? It's possible using certain link injection techniques and it won't affect your PBN blogs negatively.

For example, if your PBN blog was about home improvement and you published an article on "removing carpet stains" and you wanted to link to a money site promoting "golf balls", you could include a paragraph like this in the article:

I accidentally spilled some ink on my carpet and the golf balls I lazily left on the floor and didn't realise that I did until it had dried up. It seemed impossible to remove, but with the help of my trusty Hoover, I was able to remove the stain effortlessly.

You can then link the words "golf ball" to your golf site. That's an example of link injection.

This way all the articles on each blog will be relevant to the titles of their respective blogs while linking to niche sites on any topic.
 
301 to your money site would NOT pass any link juice.. the only benefit would be that you might get some traffic from the links but not from Google rankings. The 301 wouldn't have worked even in the good days before the black and white animals started shooting webmasters.. It is just too obvious and very very black hat. So yes, you have to go the long way...
 
Here's why: it's to confuse the big G.

With PBN - what you're basically doing is buying an expiring domain, and keeping that domain up and alive, baclinks in place. You then host that domain with a unique host, which provides IP diversity. Next, you place a link back to your site, among a few others. You could even add new/relevant content to the renewed domain to provide 'freshness' to google, or even revamp the whole site for something good. Since that domain is a different 'niche' from your money site (or sites), it provides link diversity as well.

That's why you don't 301 redirect.. it's to cut down on tactics that people used previously.
 
Savy, that's one of the best-written encapsulation of why a PBN. Very nice.

I tend to revamp the site and put good quality content on it - including a nice theme, a real header graphic. Sometimes even social accounts too. It really just takes a few minutes to make a crap-o-blog into something professional and actually helpful to the interwebs.
 
In addition to what everyone is saying, you lose a small amount of link juice when you 301. 10% ish I think
 
Well basically I have access to a lot of expired domains that could potentially help pump up a broad authority site I have. It will take me forever to set up a PBN for all of them, so 301ing seems much easier. My only concern is link velocity, instead of adding one link, when you 301 a domain with 1200 backlinks you are in essence adding 1200 backlinks to your site in a day correct? Seems like it could be easy to get sandboxed...
 
301 to your money site would NOT pass any link juice..

I hope your kidding with that comment.....Have you ever 301'd a site before ?
 
Private Blog Networks are the "bees knees" right now. There's one thing I don't understand though, why does everyone recommend you never make multiple links from one of your private blogs? It's always just one link to one money site on each private blog. If you're going to do that, and you're buying high PR domains with a previous backlink profile, why don't you just 301 redirect the domain to your money site?

It just seems to make a lot more sense, if something goes wrong simply remove the 301 redirect. You can also make 301 redirects to any specific page on your site. Why do all of the painful, extra work of setting up a PBN when you can just buy and redirect domains. Is there something I'm missing here? Or does everyone use their private blog network differently, more than one link to a money site per private blog?

If I have a money site and buy 5 expired domains that have good value (a clean, niche relevant backlink profile), why would I build a private blog network rather than just 301ing these domains?

Putting contextual links to your money site is a lot safer play. Imagine Google seeing 5-10 re-directs to your site...not going to be a good outcome IMO.... Doing a few is ok. If you get around 2-3 high powered domains that will pass a ton of juice then do both. But keep the 301's to a min. Use the rest as good link building... Good question though...
 
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