Depending on your marketing goals, the time you spend on off-page SEO will vary. Many site owners spend about 30% of their time on off-page factors, and 70% on on-page factors. Off-page SEO simply tells Google what others think about your site. For example, if you’ve got a lot of valuable links pointing to your pages, search engines will assume that you’ve got great content – the type that provides value to users. Otherwise, why would people waste time linking to it? So, if you really want to rank high on the search engine, then you should spend more of the efforts on the Off-page SEO activities so that it is easy for your clients to find you on Google.