Why my ezoic ePMV and earning going down gradually?

moonheart

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Hi guys,

I have been with Ezoic since last 1 month. My earning was going up for few days, but later my earning was going down gradually. I spoke with account manager and he found that for some reason my ads.txt was missing. I instantly fix the issue of ads.txt and now it is almost 48 hours since I fix the ads.txt issue. But till now my earning is down and down. Please see the screenshot below. My ePMV is going down gradually, but my traffic is doing fine.

I want to know from the community what might be reason of such decline of ePMV and earning.

ezoic earning.png
 
Same issue here. My ePMV went down from 17$ to 10$ this month... Anyone else experiencing a decline in October?
 
It sucks EPMV, better to use revenue per view or ads models. this concept is difficult for publishers to understand something and optimize the CPM. total revenue can fall down.
 
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