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Why more content = better on-page SEO.

Discussion in 'Black Hat SEO' started by myopic1, Jan 24, 2016.

  1. myopic1

    myopic1 Regular Member

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    Whether building a PBN, optimising a money site or trying to rank for any type of keyword, the status quo is that more content = better....but why?

    Well here's why:

    http://www.andreykurenkov.com/writing/organizing-my-emails-with-a-neural-net/

    That's a pretty in-depth article on neural nets and machine learning that are employed to classify content, these may not be the exact techniques being used by the Google algorithm (they likely are, if not very similar) but nevertheless the underlying principles remain the same so here's the tl;dr:

    tl;dr

    More content is indeed better in terms of on page SEO because it's more likely to contain more words that assist search engine algorithms in classifying your on-page content. While this has long been held as a truism of SEO, it's particularly nice to understand why, after all understanding something can help you to game it.

    The OP found that near 1000 words achieved the desired result in terms of being able to accurately calculate the relevancy of a piece of text. Presumably Google will have more refined algorithms with better scores for less text but nonetheless, that's a nice ballpark figure to go on.

    Now one only has to extrapolate from the techniques used in the article by the OP that including more phrases related to the keyword that you're trying to rank for means good things...let's say from Google's keywords and related phrases tool contained in Adwords, where Google already provides the terms it's going to be using in it's relevancy algorithm. Again, perhaps you're already doing this but it's nice to know just how important this can be.

    It's not too much of a leap to assume that Google is assigning some sort of relevancy score for on-page content as part of their algorithm, i.e a page that scores 70/100 will presumably rank better than a page with a 60/100 relevancy score for a particular keyword (all other things being equal), so longer content with more related phrases worked in may just be the thing that gets you to that top spot.
     
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    Last edited: Jan 24, 2016
  2. asap1

    asap1 BANNED BANNED Jr. VIP

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    Thanks for sharing the info.
     
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  3. terrycody

    terrycody Supreme Member

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    very nice share buddy, now go to read the long article :p
     
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  4. myopic1

    myopic1 Regular Member

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    Thanks! Plot twist: I wrote the long article.

    I wish...It does get pretty dense but hopefully my entry level knowledge of machine learning and summary of it helps.
     
  5. lightningblitz

    lightningblitz Elite Member

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    I love a share I actually find interesting. Good share OP.

    This confirms what some of us have been saying (I just had a thread on this), google can figure out your KWs based on content.

    Next breakthrough? The sun is hot!
     
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  6. myopic1

    myopic1 Regular Member

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    Just Googled, can confirm: sun is hot.
     
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  7. therealgamer420

    therealgamer420 Junior Member

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    This is very informative, OP. I enjoyed reading it. Thank you.
     
  8. francis1017

    francis1017 Supreme Member

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    Is it really hard to rank an article targeting a keyword having only 300 to 500 words?
    Though they are targeting low competition. Majority of my post only have 400-800 words max.

    Honestly I haven't read article in the link you posted though I just wanna know.
    I am a newbie in SEO btw.
     
  9. myopic1

    myopic1 Regular Member

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    On-page SEO is just one part of the equation, albeit a crucial part. A well optimized page doesn't guarantee rankings but all other things being equal it'll give you the edge over the competition if done better, perhaps using some of the principles mentioned above.
     
  10. Chiefjop

    Chiefjop Jr. VIP Jr. VIP

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    Why is this in the black hat forum? All we need is 1 more and better link and your good content will drop below us :p j/k
     
  11. LegoSoft

    LegoSoft Newbie

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    Thank you for sharing :eek:
     
  12. emerica1184

    emerica1184 Regular Member

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    Interesting. Although one of my top 5 competitors regularly ranks with <300 words...in theory I write longer articles with better backlinks and I rank higher? We shall see. In my opinion, this is the divide where Authority begins to play a large factor. Authority sites can get away with the smaller content.
     
    Last edited: Jan 24, 2016
  13. seogiantking

    seogiantking Power Member

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    Good post, thanks for sharing it.
     
  14. JamesConway

    JamesConway Jr. VIP Jr. VIP

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    great share. But, i just have to say, is it not very obvious that more content = better onpage seo...

    Thanks man
     
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  15. myopic1

    myopic1 Regular Member

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    More relevant content is useful yes, I wouldn't say that the reasons for it are obvious though no. Most people don't think in terms of algorithms when doing on-page SEO and even fewer have a grasp on how those algorithms actually work. While it's generally accepted that more = better, understanding exactly why/how, should help you do better or at least help you to understand the importance of getting things like related terms/plurals/synonyms into your content.

    Why after all if you had no grasp of algorithms or if you hadn't done testing yourself, should 1000 words be better than 200, other than the fact that someone else said so? Well because of some of the reasons outlined above.
     
    Last edited: Jan 24, 2016
  16. manking

    manking Regular Member

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    I don't think it's anything new, many people wrote long articles so they could stuff lsi in them, so therefore making easier to rank
     
  17. accelerator_dd

    accelerator_dd Jr. VIP Jr. VIP

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    I think Google's (now discontinued) Wonder Wheel gave us a glimpse into that. How KWs should be connected with each other etc. Good share!
     
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