why it's always about backlinks ?

Hi to all,

if you have an old page or blog and you promote it
visits and search engines arrive quicker. So why all is about backlinks ?

Imagine you make a new page a new "shop online" you need time to get backlinks, so is it good to "loose time to make pages" ?

thanks a lot enjoy your day

because quality backlinks makes you go up in the search rankings. That's right, I said quality