Back a month+ ago I created a tumblr blog to rank for a couple keywords, I also created some webpages on another site to just try to get extra traffic If I can. I built no backlinks to these extra webpages I speak of, but I have been trying to build lots of backlinks to my tumblr site. So today I stumble upon one of the so called extra webpages when I'm checking for my keywords and I see it is on page 1, but my tumblr site is like on page 3. Just to be safe I check this webpage on page 1 for backlinks and none are picked up. So this begs the question why is this? There seems to be no rhyme no reason to search engine results sometimes, is this a fair evaluation?