To easily understand this, better ask yourself:
Why does Zara purchase or rents the best spots in the cities to showcase their shops?
SEO is one of the best places when we talk about digital marketing.
Do you remember the
4P of Marketing Mix?
Many people think that SEO is within the P for promotion, but they cannot be more wrong.
The bag of chips does his promo on T V. But they subtly pay to be in the middle row of the supermarket.
Same happens for SEO. I recommend
reading a educational journey I started some months ago, to get more insight about this topic