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Why is my bounce rate so high

Discussion in 'Blogging' started by Digitally Scrambled, Nov 19, 2017.

  1. Digitally Scrambled

    Digitally Scrambled Newbie

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    Here is Google Analytics screenshot for last 10 days traffic from food and travel blog.

    Screenshot-2017-11-19 Channels - Analytics.png

    My biggest channel is Google Organic and social media promotions (Instagram and Facebook Shares). About 60% traffic is from Mobile but bounce rate is more or less same on mobile and desktop for each channel.

    I am under impression that the blog is well written, neat and well developed. It is hosted with hostgator and speed seems to be decent. Here is link to the blog - http://www.thatgoangirl.com/

    Please help me find the reason for 80% bonce rate and ways to scale this up.
     
  2. MatthewGraham

    MatthewGraham BANNED BANNED Jr. VIP

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    This is completely unrelated, but I'm pretty sure I ran into you on Upwork in regards to a guest post project like eighty years ago.

    Anyway, bounce rate -- real question is money. High bounce rate isn't always a bad thing if the user gets what they want / converts without needing to go to a different page. How is this being monetized? I can't seem to figure out where the profit is coming from. Are there affiliate links somewhere? Or do you sell backlinks and the like? At the end of the day, the goal is (presumably) to make money rather than to lower bounce rate for the sake of lowering bounce rate.
     
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  3. Digitally Scrambled

    Digitally Scrambled Newbie

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    I am not sure how is this unrelated as i am not selling any guest posts on the blog. The blog was formed 2 years back so no point even arguing how you ran into me eight years ago when i was in college.

    I am monetizing it with Adsense and ocassional sponsered - only in case it is very relevent to my audience.

    The goal is to make a audience and blog following.
     
  4. MatthewGraham

    MatthewGraham BANNED BANNED Jr. VIP

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    Eighty years. Like in 1937, back when Roosevelt was president. It's a figure of speech/exaggeration. It was probably closer to six months ago. The point is, I've definitely run into you before.

    Anyway, to make real money with Adsense, you've got to get lots of traffic and pageviews. Like, tons and tons of traffic and pageviews. In terms of lowering bounce rate, I'd recommend doing these things:
    • Add more internal links between articles so that people can click around on the site more easily. For a site like yours, you're probably going to want to aim for links to at least 2-3 other articles within the text of each of your articles
    • Consider pinning the sidebar so that it stays with users even when they scroll. That way, they can click through to other pages if/when they get bored of reading an article. Some of your articles are very long, especially with the images, and you end up stranded in the middle of the article with no where to click to go to another page. Which is going to result in people closing out the whole page.
    • Add more headings; bold, italic, and underlined text; and captions for your images. Those make it much easier to skim your article and most readers to not have the patience to read through long paragraphs (unless you've already caught their attention). If articles are too difficult to skim, people will leave. Articles that can be lazily skimmed by readers will increase the length of time that users stay on your site.
    • Make a clearer funnel for readers when they get to the end of the article. Cracked.com has some great examples of this. In this screenshot, for example, you can see that now that the user is at the end of the article, the there are clear links to funnel users to specific other relevant posts as well as to the contribution page and subscription page.
    Screenshot-2017-11-19 5 Ways Applying For A Job Is Hopelessly Stacked Against You.png
     
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  5. Digitally Scrambled

    Digitally Scrambled Newbie

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    I am sorry for being ignorant and if I seemed rude, that was not the intention.

    All the four points makes sense and I am surely going to implement these. Thanks for input.

    I have about 20 articles on the blog that account for 70% traffic. I will make changes to these during this week and hopefully will see improvements. Any thoughts about it?
     
  6. MatthewGraham

    MatthewGraham BANNED BANNED Jr. VIP

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    It's all fine. You seemed totally polite. Maybe the joke in my original post didn't translate how I meant it to.

    Glad those suggestions helped. I'd agree with your plan - start with those 20 major articles for some testing. See what works and keep doing the things that you get good results.
     
  7. cuongit

    cuongit Newbie

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    1. Images Don’t Load
    If the images on your pages are loading too slowly or come up blank, you could be losing visitors because of it.

    Statistics show that articles with images get 94% more total views than those without. If your images are not loading you may be ruining the experience for your visitors. Make sure you compress the size of your image files before uploading them or look into using AMP HTML for your blog pages, to make them easier to view on mobile.

    2. Broken Links
    Nothing will make someone click out of a web page faster than a blank page or a 404 error. These will inevitably happen from time to time but it’s important to keep on top of broken links and repair them as soon as possible.

    Google Analytics provides some handy options for finding broken links on your site. You can create segments or secondary dimensions for your page content that will filter any pages with messages such as ‘Page not found’ or ‘internal server error’. Once you have located the pages that have bad links you can fix the issue and prevent further bounces.

    3. Content Does Not Match The Headline
    The primary reasons for people clicking through to your page are the headline and the meta description in SERPs. If the content on that page does not deliver what the headline or description has promised, then visitors will likely click back out again.

    It’s important to make your headline catchy and intriguing, but don’t deviate from the truth. Getting clicks is great but they become meaningless if the audience is not actually interested in what they find.

    Make sure that the content on your page addresses the topics raised in your headline and description, and your chances of people bouncing back to the search results are decreased.
    4. Load Time Is Slow
    The fact is, nearly everyone on the internet is impatient. Why wait for this particular page to load when you can probably find hundreds of others that answer your query?

    These days, internet users expect a page to load in approximately 2 seconds. Approximately 30% of people will abandon a page if it takes longer than 6 seconds to load. That’s not a lot of time to get your audience’s attention.

    Make sure you are doing everything you can to reduce the load time of your site, including compressing image and video files, adding external links for larger files rather than embedding and consider implementing AMP HTML for the mobile version of your site.

    5. The Answer Was Found
    As mentioned previously, a high bounce rate is not always a bad thing. If your article or page content was comprehensive and helpful, your visitor may have sufficient information to answer their query.

    This is positive news, as you have successfully provided something of tangible use to your audience, and they are much more likely to remember your brand because of it.

    6. Or, You’re Attracting The Wrong Audience
    On the flip side, you may be getting attention from internet users that are not interested in your brand.

    Page visitors that have an interest in your product or service are much more likely to dig further to find out more or get information about your business. Some visitors, however, simply want a quick fix for a problem or an answer to their query – they do not necessarily care about where they get it from. These people are not going to visit your product or pricing pages, which is where you need to be directing your traffic.

    This can occur when the articles you publish cover a number of topics, or if you are newsjacking a popular event or story. The visitor may be interested because of the topic your content is tied to, rather than the product or service it is centered around.

    This has happened with our own blog as well. For example, we wrote an article about the best examples of tourism campaigns in 2013, and it tends to attract a lot of traffic from people looking for a holiday or those interested in tourism. These visitors are not necessarily interested in content marketing, however!

    If this happens every now and then it’s not a big deal, but if it’s a regular occurrence you may need to reassess how you are choosing the topics that you write about and how they relate to your brand.

    7. Poor Content
    Let’s address the elephant in the room. It’s possible that people are bouncing from your page simply because your content is not that great.

    Make sure you are creating something helpful and engaging for your audience to keep them interested and encourage further browsing on your site. Check out your competition in the SERPs and create some 10x content that will keep their eyeballs on the page.

    Consider the layout of your pages, too – is your site optimised for mobile viewing? More and more people are using their smartphones as their primary source of research and entertainment – it’s important you are catering for their requirements.

    8. Pop-Ups/Interstitials
    Do your pages have pop-ups that cover the majority of the content? This could be causing your visitors to leave.

    Internet users prefer to have a streamlined browsing experience, and interstitials (pop-ups that appear while a page is loading) that cover content or are difficult to get rid of will likely frustrate them. A study by Hubspot, an inbound marketing company, showed that 73% of people dislike pop-up ads, and 64% have installed ad blockers because they find them annoying or intrusive.

    As well as affecting your bounce rate, they could have a negative impact on your search ranking. As of this month, Google will be cracking down on sites that still have these kinds of pop-ups on mobile versions.

    Rather than risk losing visitors over pop-ups, consider swapping them for a banner ad or a CTA button that is far less disruptive to the browsing experience.