- May 28, 2019
- 280
- 720
I've noticed many people face a common problem: with the same creative team, audience, and even budget, the results vary greatly between accounts.
Some accounts run smoothly for many days, with consistent distribution; others struggle to exit learning mode, incur high costs, or shut down prematurely even without significant adjustments.
In my experience, the biggest influencing factor isn't the technical execution, but rather the stability of the operating environment and how campaigns are allocated across different phases. When everything is "clean" and the pace is balanced, performance naturally improves significantly, requiring less intervention.
I'm curious to ask you guys:
- When encountering inconsistent performance across accounts, do you prioritize optimizing the creative team, audience, or operational structure first?
Some accounts run smoothly for many days, with consistent distribution; others struggle to exit learning mode, incur high costs, or shut down prematurely even without significant adjustments.
In my experience, the biggest influencing factor isn't the technical execution, but rather the stability of the operating environment and how campaigns are allocated across different phases. When everything is "clean" and the pace is balanced, performance naturally improves significantly, requiring less intervention.
I'm curious to ask you guys:
- When encountering inconsistent performance across accounts, do you prioritize optimizing the creative team, audience, or operational structure first?