Why do some dumb products fail and some make millions

vin42

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Just watched this interesting video and learned that exceptional marketing alone cannot sell a product however good it is. It needs to satisfy one more thing.
 
Sometimes not all things make sense but it doesn't mean you should try selling something without putting much thought into it.

People even sell canned air.
 
It's the way you represent and market that product. Budget plays a huge role too.
 
Try to put some content using problems or needs and how the product can help solve them
 
Marketing mostly. A bad marketing campaign can make a really useful and great product look innecesary and stupid.
Also, an innecesary product, decoration, something that really doesn't solve anything can be sold in very smart ways
 
There was a guy selling stones as a pet.
 
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