Whenever advertising platforms are discussed, most conversations focus on Meta or Google. Yet LinkedIn provides direct access to decision makers, executives, recruiters, and professionals. For those who have experience with LinkedIn Ads, do you think the platform is still undervalued compared to other advertising channels?
-
The rules for submitting a Dispute have been clarified. Please make certain you read the rules clarification(s) OR read the full DR rules.
Why Do So Many Businesses Underestimate LinkedIn Ads?
- Thread starter fummann
- Start date
ReactiveOffers
Registered Member
- Aug 30, 2021
- 95
- 21
Yes, I think LinkedIn Ads are still undervalued for B2B marketing because they give direct access to decision-makers and professionals who are often hard to reach on other platforms. While the cost per click is usually higher, the lead quality and targeting options can make the investment worthwhile. But still there a lot of work to do with campaigns and targeting option to get leads with proper cost.