Because they have less competition since more people target main keywords. If you optimize a single article for a long tail keyword it's a lot easier to rank because you'll have to outrank less pages that are optimized for the keyword.
Because long-tail keywords have low competition, So if you do SEO for high search volume with low competition keyword It easily boosts the rank on search engines.
As we see in any keyword research tool, long tail keywords have the number of monthly visitors on average less than the main keywords, so big players target more main keywords, for that reason the competition for main keywords is very high because it matches what you get.
Theres more people searching for long tail keywords then short keywords if you combine the search volume of all long tail keywords and all short keywords. People just want to be more specific when they search. So if you cater to what searcher want then everything become easier including SEO.
long tail keywords are much easier to rank than short tail keywords because of the relatively low competition. if you're not focusing on them in your strategy, you're missing out on massive opportunities to drive quality traffic
- How many ppl search for "make money"
- Now how many ppl search for "how to make money by hopping on one leg while drinking some tea and reading my newspaper"
Now, once you answered the above:
- How many ppl want to rank for the first version? Hint: a lot
- How many want to rank for the 2nd keyword? Hint again: not that many
Is it harder to win a race with 100 competitors or 10? Just showing up for the race with 10, gets you Top 10...
Long tail is easier to rank because not so much people targeting these keywords on google.
4-5 terms keywords take so minimal time to rank. Nd another reason is people mostly search with longs search queries like what is the best pest control service for home or office/ how to make your home more beautiful/ best combination sunscreen lotion in summer.
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