Taktical
Elite Member
- May 15, 2011
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Why Do Local Businesses use Facebook?
- Thread starter Longover
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Monrox
Power Member
- Apr 9, 2010
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Really?
Do these customers also stop during road trips to take a family picture under some billboard of their favorite brand?
But I understand what you mean, the platform can be used to push stuff while it is still popular. And I also agree with milking interested companies, no objection here.
Money Man
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- Apr 2, 2009
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EmpireQuality
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- Jan 18, 2010
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that was an awesome video, and it was very informative. facts dont lie. social media and mobile marketing are definitely not some type of fad, they really are the future of communication as well as the new mass consciousness of the planet. like it says in the video, people will soon stop searching for products on google, the products will soon find them through social media, its true. get in or get left behind.
Money Man
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When they speak of it being a "fad" I highly doubt they are speaking of marketers. FB has 500mil-600mil users. I have to respectfully disagree with you. Social Media...ESPECIALLY FB and YouTube have caught on to people who are of all ages, from different parts of the world, etc.
I was watching the news the other night and they sad most teenagers spend AT LEAST 4 hours on the Internet and that's probably not including their smart phones.
It works and this is why... Most people log in to facebook constantly. So if your a local business or any business in general and stay connected. Your exposing your brand to your fans, multiple times a day, everyday. If your a local bakery, when ever they feel like eating bread, where do you think their more likely to go?
Your common sense is wrong --- people do go on Facebook to receive stuff - check out tiger direct...they rock...
It has massive SEO implications......If you are smart you capture info through form on fbml or iframe...... i work in the OEM automotive field what I am doing is straight B2B prospecting have increased exposure a lot.....
I can go on and on...I can say one page alone has paid me close to 25-30k in 2 yrs of passive FUN income
Taktical
Elite Member
- May 15, 2011
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Your common sense is wrong --- people do go on Facebook to receive stuff - check out tiger direct...they rock...
It has massive SEO implications......If you are smart you capture info through form on fbml or iframe...... i work in the OEM automotive field what I am doing is straight B2B prospecting have increased exposure a lot.....
I can go on and on...I can say one page alone has paid me close to 25-30k in 2 yrs of passive FUN income
You made that money by selling off facebook or using it to capture info?
MillionaireMindset
BANNED
- Jul 6, 2011
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I just added you on Skype. I have a few questions regarding this topic when you get a second.
BlackhatBigfoot
Regular Member
- Mar 27, 2011
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I use FB to bash some companies that piss me off, like my cell phone company.
OP, here is a well-written and interesting article that basically agrees with everything you said in your initial post. I can't post urls so...
hxxp://moneytalkinternetmarketing.c0m/2011/will-social-sites-dominate-internet-search-the-truth-about-facebook-advertising/
OP, here is a well-written and interesting article that basically agrees with everything you said in your initial post. I can't post urls so...
hxxp://moneytalkinternetmarketing.c0m/2011/will-social-sites-dominate-internet-search-the-truth-about-facebook-advertising/
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Monrox
Power Member
- Apr 9, 2010
- 617
- 588
Hey BlackhatBigfoot!
The article you linked just made me realize what I wasn't seeing clearly. FB lacks content!!
Many times when I'm watching a movie I find mysel wishing to buy the sunglasses, the watch, the shirt, the shoes, the drink... currently shown. And telling myself if the stuff gets advertised in the next commercial break, they will get clients instantly.
Adwords is doing just that, it is that simple!
Whereas with FB there is no context, no depth... it's like watching some reality show with (sometimes clowny) normal people for fun. But normal people are not cool, at least not in a way that others want to have the same stuff.
In FB people need to go to the advertiser, with G the ads come to the people...
Thank you.
The article you linked just made me realize what I wasn't seeing clearly. FB lacks content!!
Many times when I'm watching a movie I find mysel wishing to buy the sunglasses, the watch, the shirt, the shoes, the drink... currently shown. And telling myself if the stuff gets advertised in the next commercial break, they will get clients instantly.
Adwords is doing just that, it is that simple!
Whereas with FB there is no context, no depth... it's like watching some reality show with (sometimes clowny) normal people for fun. But normal people are not cool, at least not in a way that others want to have the same stuff.
In FB people need to go to the advertiser, with G the ads come to the people...
Thank you.
BlackhatBigfoot
Regular Member
- Mar 27, 2011
- 244
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And what's wrong with this picture?
Yep it's only too true. FB lacks a true contextual basis from which to serve its "targeted ads", and the idea of fan pages seem to me a colossal waste of time for many businesses. Even if I could find it quickly why would seek out an advertiser on FB when I could google it in a few seconds.
On TV there's this lame cranberry juice commercial (you know the one I'm talking about) where at the end of the commercial the guy says, "now on Facebook"
I'm going like " for what!?" Oh yeah that"s all I ever really wanted, a facebook fan page for cranberries! Gimme a break!
FB is seriously over-rated. Maybe the FB pros know how to use it to advantage but most businesses don't have a clue what they're doing there
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I do not think it is overrated. It is overrated if the business owner do not know what they are doing like others said before.
Just think for a while. You have adwords where the ads are ultra-targeted, ok. Now you have facebook where even if ads could be targeted, you suppose that people do not go on facebook to search for local business. And yes you are right, no one log into FB when they want to order a pizza. But what if that local pizza place near you has a fanpage that you liked before just posted some coupon or something like that in the same day that you are thinking of ordering a pizza?
I know how this sounds but think large, on the business perspective. The business owner can have his message sent to his 300+ fans of that page (if the page is well worked) on a slow day for example. If on every wednesday that pizza place used to sell like 30 pizzas on a slow day, with a well done FB campaing the business owner can raise it to 100 for example.
And all this just happen because ppl usually spend a lot of time on facebook, you will be exposing your brand at all time. Also it is a direct channel of contact between owner-clients.
Of course this is just a simple example there are sooo many ways to use facebook offline marketing
Just think for a while. You have adwords where the ads are ultra-targeted, ok. Now you have facebook where even if ads could be targeted, you suppose that people do not go on facebook to search for local business. And yes you are right, no one log into FB when they want to order a pizza. But what if that local pizza place near you has a fanpage that you liked before just posted some coupon or something like that in the same day that you are thinking of ordering a pizza?
I know how this sounds but think large, on the business perspective. The business owner can have his message sent to his 300+ fans of that page (if the page is well worked) on a slow day for example. If on every wednesday that pizza place used to sell like 30 pizzas on a slow day, with a well done FB campaing the business owner can raise it to 100 for example.
And all this just happen because ppl usually spend a lot of time on facebook, you will be exposing your brand at all time. Also it is a direct channel of contact between owner-clients.
Of course this is just a simple example there are sooo many ways to use facebook offline marketing
BlackhatBigfoot
Regular Member
- Mar 27, 2011
- 244
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For a fan page to go viral i think the business must first use paid FB ads to offer something outrageously popular, let's say a pizza for four bucks, where if you like the page you can get the coupon for it.
Any customers gotten this way will likely be repeat business since people like to eat everyday. When the offer ends you can still send your fans new(not so cheap) offers. I get this point.
However, businesses that sell things that don't digest in a six-hour period and whose product line has no depth can have real problems trying to go viral.
Any customers gotten this way will likely be repeat business since people like to eat everyday. When the offer ends you can still send your fans new(not so cheap) offers. I get this point.
However, businesses that sell things that don't digest in a six-hour period and whose product line has no depth can have real problems trying to go viral.
Yeah I agree, that lead us to a point where some business can have almost instantly return, but at the other side some other type of business will have to wait a little longer to see results. But that's not a bad thing in my opinion.
If a customer open his e-mail account and see something like advertising (of any type of business) he will have the option to open the message or not to see what's the business owner have for him, while on facebook where people usually spend a lot of time reading their friends updates and checking someone's life, the ads will be there in the context of the whole thing (friends updates).
If a customer open his e-mail account and see something like advertising (of any type of business) he will have the option to open the message or not to see what's the business owner have for him, while on facebook where people usually spend a lot of time reading their friends updates and checking someone's life, the ads will be there in the context of the whole thing (friends updates).