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Why do IMer products follow the same pricing brackets?

Discussion in 'Black Hat SEO' started by Jack Torrance, Dec 10, 2015.

  1. Jack Torrance

    Jack Torrance Power Member

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    I notice $27.00 is a very common price used by internet marketers selling their products. Why is this? There seem to be other "standard" pricing bands but I can't think of them right now.

    Also there are a lot of round figures. Why do people use 27.00 instead of 26.99?
     
  2. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    Because things ending in a 9 are "normal" now so things ending with a 7 LOOK cheaper. Walmart has a lot of things ending in 88 for this same reason.
     
  3. Dante12

    Dante12 Jr. VIP Jr. VIP

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    it's a physiological thing- they did research back in the day and found out that $27 sells better than $25, go figure
     
  4. Asif WILSON Khan

    Asif WILSON Khan Executive VIP Jr. VIP

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  5. Cnotey

    Cnotey Power Member

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    To reference your first question:

    You have to think about the target market here on BHW.

    For the most part, with exception of course, people are here to learn how to make money online. They usually don't currently have money, hence the reason for being here. A lot of people here can't or won't pay anything more than $50 or $100 for services and/or products. That's why you see a lot of $7, $27, $47, $67, $97 price tags.

    People here just either don't have the money, or won't spend anything more than that.

    The result is a marketplace that caters to what the target demographic can pay.

    I think Tommy at one time had a great thread talking about this a month or two ago.
     
  6. phatzilla

    phatzilla Jr. VIP Jr. VIP

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    Because everyone just copies everyone else
     
  7. Conor

    Conor Elite Member

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    9 was always the standard. So they decided to reduce it to 8. But why stop at 8? They were on a roll and they took it all the way down to 7.
     
  8. royserpa

    royserpa Jr. VIP Jr. VIP Premium Member

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    They sell their crap at $27 because its that, crap. (I know what you asked though). Also if they were to build and promote high quality products they could sell them at a higher cost with higher roi.
     
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  9. Sythix

    Sythix Senior Member

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    It's a psychological trigger to end in seven. I read an article on it once, but can't remember the details. It works though, just look at warrior forum.
     
  10. UptonGoodwin

    UptonGoodwin Power Member

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    Pretty much a few folks did a study to see what price point people would be more likely to buy products at, and now everyone follows the same basic principles. Basically more people would buy that product if it's priced at $27 than they would if it was priced at $25. The way humans think and behave sometimes doesn't follow a logical method!
     
  11. HoneyHelper

    HoneyHelper Supreme Member

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    7 is kind of positive number. Some people find it lucky too. So, the chance of investing 27 or 37 or 47 bucks are pretty more that 25 or 35 or 45 bucks.
     
  12. Jack Torrance

    Jack Torrance Power Member

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    Wow, great stuff, good knowledge ITT. Looks like my product is ready for a price mark up!

    I remember when I used to watch Derek Halpern he used to discuss really interesting paychological marketing tactics all the time. Really good stuff. I'll probably watch his videos again soon.
     
  13. Whistleblower

    Whistleblower Junior Member

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    Let me link to you a tutorial from Khanacademy, it is called "perfect competition" (no barrier to entry, nothing very special with one single person, easily copiable mostly) in economics, here is the tutorial : https://www.khanacademy.org/economi...pic/perfect-competition/v/perfect-competition

    it converges to a single price, it is (common price) affected by factors other than not mentioned in the graph which u will see in the tutorial. Like wages, cost of production, fixed cost and like that.
     
    Last edited: Dec 11, 2015