Why do charity associations buy google ads?

Ababba2

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If you google stuff like charity donations you get plenty well-known charity associations like Unicef that buys google ads spots and when you click on that, you get a landing page where you can send them the money... why? Where do they get the money to buy google ads, shouldn't they send the the money for charity things?
 
They will be working of the basis that they can make a profit from the ads so they end up with more money to give. They might also be getting some sort of discount or grant from Google because they are a registered charity.
 
They will be working of the basis that they can make a profit from the ads so they end up with more money to give. They might also be getting some sort of discount or grant from Google because they are a registered charity.
Yes but they shouldn't make profit since they are charity associations?
 
I am someone who does this. Google has a charity program that grants qualifying non-profits up to $10,000 USD per month to run ads - so essentially free. There are major restrictions. Charities get grants and donations based on the good they do. Most people that need a charity's services begin the search to solve their problem by "googling" it. Running free Google ads allows the charity to reach people at the beginning stage
 
Google ad grants gives free ad credits to charities
 
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