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Why do advertisers SHAVE? (E-MAIL/ZIP SUBMITS)

Discussion in 'Affiliate Programs' started by 2k9bomb, Oct 14, 2012.

  1. 2k9bomb

    2k9bomb Registered Member

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    So I know that advertisers shave for low quality leads (or to just flat out save money), but what DEFINES a low quality lead when talking about e-mail/zip submits? What makes one lead have a higher quality than a different one?
     
  2. Gradimir Stankovic

    Gradimir Stankovic Power Member

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    Low quality leads only enter their email and don't process with registration/purchase/whatever goes next.
     
  3. thetraveller

    thetraveller Senior Member

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    So they will adjust the epc based on their profits.
     
  4. Zak_A

    Zak_A Jr. VIP Jr. VIP Premium Member

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    It's usually not about one lead, it's rather about the average post-submit-conversion rate of your traffic.

    Say for example you get 100 lead to submit their emails, and 80 of them actually goes through the path that follows (i.e. it converts for the advertiser), then this is considered 100 quality leads.

    But if among 100 email submit conversion, only 2 or 3 actually converts for the advertisers, then these would be 100 shitty leads.

    (note that here I'm using completely bs figures for the sake of this example).

    Hope that makes sense :)
     
  5. 2k9bomb

    2k9bomb Registered Member

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    Thanks for the responses guys, good info. Okay so after the first page of most email/zip submits (at least on my CPA network), there is basically a short form to fill out asking for your basic information on the advertisers website. After that short form is filled out, then you get redirected to a different cpa website following the advertiser's cpa path.
    If a user submits his email on the first page, then fills out the second page form (but doesn't follow the rest of the path), would that make him a higher quality lead than someone who just submits his email on the first page? Would that quality difference make my advertiser shave a lot less of my leads?
     
  6. ijof9

    ijof9 Power Member

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    If you move to a better network (for example Peerfly) you will see that at low-quality traffic the advertiser will notify the network eventually (because he has channels and can see) and the network won't allow you to promote that specific offer anymore. You get to keep the money though.

    And it's by far a better tool than the [Shave] and [Scrub] buttons.
     
  7. 2k9bomb

    2k9bomb Registered Member

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    Yeah, I'm with Peerfly and I know for a fact that my leads are being shaved. (I don't think it's peerfly that is shaving, I think it's the advertisers). But I also know basically all of my leads are low quality
     
  8. ijof9

    ijof9 Power Member

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    Well, I'm banned from marketing 50+ offers, but if they weren't such a big scam I would've probably been a better marketer.

    Still, shaving or not, scam offers or not, it doesn't prevent me from making great money.
     
  9. Blackman75

    Blackman75 Registered Member

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    I thought you said Peerfly was a better network but they shave and have scam offers? Yet you say you are making great money. I don't understand. I was just approved by them but don't want to waste my time if its not worth it.
     
  10. trapmarketing

    trapmarketing Registered Member

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    Shaving is done basically to keep themselves profitable. If the traffic is good and they're making money, they will pay you well, if the traffic doesn't convert well,meaning they don't make money, they will basically shave you to death.
     
  11. INTLJina

    INTLJina Newbie

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    Either truly your quality is not backing out for them OR they they want to minimize your profit and maximize theirs.


    I know my quality and if I notice a shave, without any notification ... they can kiss my traffic good bye.