Why do advertisers allow incentive traffic?

I was thinking about incentive traffic from the advertiser's perspective and I don't understand why a network would payout for incentive traffic to their offers. If I give a visitor to my site an incentive to complete an offer, they clearly don't have genuine interest in the offer and are only completing it for the incentive. I have seen many offers, such as email submits and free trail CC submits that payout on submission of this info, and wonder how this can be profitable for the advertiser. Why are they paying me $5 for a lead when the lead is only completing the offer for an incentive I am giving them and will almost never result in a sale for the advertiser? Are they simply paying for the info (email address/CC info/etc)?

Incentive traffic can be a good solution if an advertiser needs to promote an app in the app store: if they need to have a certain amount of installs mentioned on the page, it doesn't really matter what kind of traffic you will be sending to them

Depends on the offer.. Mobile app installs (games) for instance might do very well with incentive traffic. Just depends..

Jonathon Doe said:

and wonder how this can be profitable for the advertiser

Click to expand...

they can use e-mail 1000 times to sell something

If you have a method (website etc) that turns 100% cold trafic into warm trafic, then you give that warm trafic to a "advertiser" that collects names email etc. and you charge 5 $ depending on the product/service it is definitely worth it in many cases.

Just my 2 bits.

There's still money to be made from incentive traffic. Obviously, the quality isn't the best which is why most incentive networks (and advertisers) scrub hard on those leads. Free trial obviously results in a sale, so they could probably afford to take the hit on a few extra cancels since they'll most likely rebill $30+ to the consumer.