1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Why did my CTR drop so LOW??

Discussion in 'Black Hat SEO' started by fedez, Mar 28, 2015.

  1. fedez

    fedez Registered Member

    Joined:
    Aug 13, 2012
    Messages:
    96
    Likes Received:
    27
    So I had a niche site, I was ranking it on page two. For a while my rankings fluctuated but my impressions were roughly 15 a day and my CTR was like 15~20% stable. Like I would get 2 clicks 4 clicks 3 clicks etc. BUT NOW for some reason my impressions have jumped to like 60 a day. However the clicks are the same if not LESS than before.. Why is this happening? My CTR now is 0~3%

    what is the average CTR, and do you think someone is trying to negative SEO my site? By artificially lowering CTR to lower my serps? Or do you think my headlines are just shit... but then why was it fine before?

    Another thing is this data is from google webmasters, when I go to analytics, I still get 4-6 sessions per day which is the same as before. Just this change in webmaster tools. Any help appreciated
     
  2. jamie3000

    jamie3000 Supreme Member

    Joined:
    Jun 30, 2014
    Messages:
    1,411
    Likes Received:
    652
    Occupation:
    Finance coder looking for semi-retirement
    Location:
    uk
    I would say from what I've read 20% CTR will get your website manually inspected when payday comes so make sure you're not doing anything AdSense won't like. For me over the past week average CTR has been between 1%-4% hope that helps
     
  3. derago21

    derago21 Jr. VIP Jr. VIP Premium Member

    Joined:
    Oct 24, 2010
    Messages:
    2,400
    Likes Received:
    1,199
    Gender:
    Male
    Occupation:
    Backlinker
    Location:
    Your Brain
    No, you're wrong. I've been with ads*ense for over 5 Years.. I Had CTR over 20% on some of my sites.
    When they are legit, no need of worrying about it..

    There might be a lot of factors for low CTR, Change your ad placements, Cross test it.. see which converts well for you..
    from your post i believe your new to adsuense.. so explore more and do alot of research..
     
  4. jamie3000

    jamie3000 Supreme Member

    Joined:
    Jun 30, 2014
    Messages:
    1,411
    Likes Received:
    652
    Occupation:
    Finance coder looking for semi-retirement
    Location:
    uk
    That was my point. Make sure your not doing anything they won't like and you'll be fine.
     
  5. fedez

    fedez Registered Member

    Joined:
    Aug 13, 2012
    Messages:
    96
    Likes Received:
    27
    No guys im not talking about adsense CTR, im talking about Serach engine CTR. So like 35 people see my site link and 2% click it. Thats really low isn't it? Before it was like 15 impressions and 5 clicks.
     
  6. WebTG

    WebTG Jr. VIP Jr. VIP

    Joined:
    Mar 18, 2015
    Messages:
    591
    Likes Received:
    150
    ha ha ha after reading the post of Derago and Jamie i was also wondering why they are giving suggestion on AdSense when it is not mentioned anywhere in the thread even OP clearly said it is based on Webmaster so its clear he is talking about SE CTR.

    Fedez : One of the reason for that could be you are ranking at the bottom position for that keyword in another country or city so its giving you impression but nobody is clicking it, Webmaster ranking is average of every country position.
     
  7. patrickthomas

    patrickthomas Junior Member

    Joined:
    Sep 30, 2014
    Messages:
    152
    Likes Received:
    16
    This is based on probabilities and possibilities. And CTR is really unpredictable. U can't expect the CTR and CPC for any day.
    Ranks are really important and i think u should focus on rankings and link building. Once you ranked on first page, you would not be in worry of anything.
     
  8. Zwielicht

    Zwielicht Moderator Staff Member Moderator Jr. VIP

    Joined:
    Aug 31, 2013
    Messages:
    7,646
    Likes Received:
    13,800
    Gender:
    Male
    Occupation:
    Death
    Location:
    Riverside, California
    Home Page:
    There are many factors that can negatively affect your CTR in the SERPs including, but not limited to:
    • Generic/Unattractive headlines
    • New competitors in the SERPs
    • A change in user behaviour (not all users are the same, so not all of them will click the same link)
    • Your rankings dropping
    If you haven't done so already, I suggest searching your keywords to see if there has been an introduction of a new competitor recently.
     
  9. jamie3000

    jamie3000 Supreme Member

    Joined:
    Jun 30, 2014
    Messages:
    1,411
    Likes Received:
    652
    Occupation:
    Finance coder looking for semi-retirement
    Location:
    uk
    Doh!! Sorry OP got AdSense on the brain at the moment! :)