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Why did my CPC fall so rapidly??

Discussion in 'White Hat SEO' started by the_punisher, Jan 23, 2010.

  1. the_punisher

    the_punisher Power Member

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    I have a blog that is ranking well in bing.. I use adsense on it..

    before it would make like $10 per day and each click would give me $0.80 but now the blog hardly makes $2 per day and each click is giving me $0.05 - $0.20 :(

    why? how did this happen? how to fix this?
     
  2. Dangazzm

    Dangazzm Regular Member

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    Could have been a lot of things, if it is fairly new (Which it sounds like it is) it is just G's methods of fluxuating you around just like your ranking might change. You should TRY updating your Adsense Ad filter list to attempt and prevent these low paying clicks.

    Here is the URL to the thread which explains how this works http://www.blackhatworld.com/blackh...p-7-cents-ads-prices-filter-them-my-site.html

    There hope that helps!
     
    • Thanks Thanks x 1
    Last edited: Jan 23, 2010
  3. sevenfigurez

    sevenfigurez Junior Member

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    Could be advertisers lowering their bids.

    I had a number of websites in the same niche...making me $2-6 a click and 100 a day. Now shit hit the fan and I make .20 to 1 a click. Sometimes I will get a $2 click if I'm lucky.

    If you have a number of ad units on the site, try scaling it back to one ad unit. You could also block any stupid ads that are not specifically related to your niche. Test...test...and test.
     
  4. dynamicvb

    dynamicvb Regular Member

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    One tool that a lot of adsense publishers have not started using and is real useful in these types of scenarios is linking your Analytics and Adsense accounts together. You can get some great info out of Analytics about which keywords and pages are performing the best. This will help you to know which pages and ads are producing the best results.
     
  5. the_punisher

    the_punisher Power Member

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    i added the list mentioned there and after that my earnings fell dramatically..

    dont know why..

    i removed the list for now.. till i get some proper explanation
     
  6. chocolatemonkey

    chocolatemonkey Junior Member

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    advertisers couldve requested to be taken off your site for crappy conversions... it happens sometimes