Why did FB remove the option to promote the most recent post

I remember a while ago, you could choose "promote my most recent post" instead of having to choose a specific post.

This was nice because you could just put a budget of $1/day and let it run forever on a local client.

Every time a post was made, enough eyeballs would see it because the ad would change.

Now as part of making a new post on a page, you have to create the ad every time.

It was really convenient if you were on mobile and made a quick post, everything was handled.

Now, I'll have to train the client to using the ad dashboard, with a chance of the client learning to do it all themselves and losing them as a client.

Any thoughts? Does anyone know the reason? What is everyone doing now?

i think it is replaced with "promote your post",
But budget is increased and we can still see this option just after creating any post on fanpage.

Yeah, it's still there

TB Ann said:

i think it is replaced with "promote your post",
But budget is increased and we can still see this option just after creating any post on fanpage.

Click to expand...

I don't think it automatically changes the ad to be towards the latest post though, does it?

http://www.adweek.com/socialtimes/no-automatically-promote-page-posts/433488