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Why CTR matters so much?

Discussion in 'White Hat SEO' started by pokmo, Jan 10, 2012.

  1. pokmo

    pokmo Newbie

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    I'm a newb, so please bare with me: Since you never know how many AdSense ads are CPC ads or CPM ads, is it really that significant to have a high CTR? Could it be that only 10% of the ads are CPC, then CTR wouldn't be so significant. Am I missing something?
     
  2. Sharon Martin

    Sharon Martin Newbie

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    CTR means click through rate which means how many people have clicked your ad (on website) or website in (search results)... The more clicks you have the more traffic or money you will get.

    This is why CTR is important.
     
  3. hazephase

    hazephase Jr. VIP Jr. VIP

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