1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Why aren't my adsense ads well targeted?

Discussion in 'General PPC Discussion' started by bazdeniro, Jan 23, 2016.

  1. bazdeniro

    bazdeniro Newbie

    Joined:
    Nov 29, 2015
    Messages:
    39
    Likes Received:
    8
    The ads showing on my website are nothing to do with the niche on my page. There is no reason for anyone looking for a product in my niche would click an ad about viemo or setting up a gmail account. Not just that, but it makes the site look so much more amateur by showing seemingly non-targeted ads.

    So how does this work? Does adsense look at your whole site for an idea of content or just that particular page? Or does adsense look at the browsers cookie history and try and work out what they most want? Because if it does, it's not guessing mine very well.

    Is there anything I can do to help adsense pick more relevant ads?
     
  2. Winternacht

    Winternacht Junior Member

    Joined:
    Jan 7, 2011
    Messages:
    113
    Likes Received:
    46
  3. Asif WILSON Khan

    Asif WILSON Khan Executive VIP Jr. VIP

    Joined:
    Nov 10, 2012
    Messages:
    12,628
    Likes Received:
    34,784
    Gender:
    Male
    Occupation:
    Fun Lovin' Criminal
    Location:
    London
    Home Page:
  4. bazdeniro

    bazdeniro Newbie

    Joined:
    Nov 29, 2015
    Messages:
    39
    Likes Received:
    8
    Thanks guys - it's only been running about 2 days so maybe it just hasn't crawled yet.

    I did read the Google help pages but they were just along the lines of "You must not have set your site up correctly" when I know I have.

    I find it a little frustrating that the ads shown aren't contextual - really feels like it detracts from website quality.
     
  5. ChanzGrande

    ChanzGrande Elite Member

    Joined:
    Feb 16, 2008
    Messages:
    2,487
    Likes Received:
    1,179
    Occupation:
    Accountant
    Location:
    Northern Woods Counting Money
    Depending on your niche, you could be saddled with those kinds of filler ads for quite some time. If no advertisers are specifically targeting the types of things that are covered in your niche, then you will get filler ads from the least profitable channels. However with the age of site situation it is far more likely that Big G simply has no idea at all what your site is actually about. If you use webmasters tools from Google they can provide even more information about your crawl rate, potential indexing problems, and more.

    Many people who aren't doing completely above board stuff don't recommend or like to use G's Webmaster Tools, but frankly ... nobody knows more about what G knows about your site than G. Right now - they know nothing about your site. Get some stuff indexed.
     
    • Thanks Thanks x 1
  6. bazdeniro

    bazdeniro Newbie

    Joined:
    Nov 29, 2015
    Messages:
    39
    Likes Received:
    8
    My sites with adsense are above board and have webmaster tools running. My main site looks good - no errors, most common keywords are relevant and SHOULD be some of the most popular niche's I can think for advertisers. But it does look like I'm getting the most bog standard filler ads.

    Strange.

    I'll give it another couple of days to see if it improves in the hope it is just some kind of crawl issue.
     
  7. SejtanovRatnik

    SejtanovRatnik Regular Member

    Joined:
    Nov 26, 2015
    Messages:
    485
    Likes Received:
    228
    Location:
    Google Adsense
    Home Page:
    There are few reasons for this.

    Maybe you delete all history and cookie from your browser.
    Maybe you use your gmail for the first time.
    Maybe you use your browser for the first time.
    And another maybe you search something different than your website content.
     
  8. bazdeniro

    bazdeniro Newbie

    Joined:
    Nov 29, 2015
    Messages:
    39
    Likes Received:
    8
    Hi All,

    Sorry to bump this, but I need some advice. I'm still having VERY mixed results with the relevance of my ads. So much so I'm wondering if I'd be better off taking adsense off a couple of sites because I'm worried about how affecting my 'reputation' with adsense.

    I have a few sites running on the same adsense account.

    Site 1: Very specific product reviews - for sake of argument we'll say it's "Guitar reviews". The site is self explanatory and the ads it's showing are generally fine - ads for instrument shops. Great.

    Site 2: This is a less specific review site - for argument sake we'll say it's "instrument reviews". Obviously it covers all kind of different instruments. This site is getting average at best ads. Of the 3 adsense spaces I usually find one is relevant and the other two are 'Advertise on google' type ads (I assume these are at the absolute bottom of ad quality)

    Site 3: A pure viral site writing general viral content on sports, conspiracy, current affairs etc. This is getting 'Advertise on google' in all of the three adsense spaces. Even on pages that might have an obvious advert that would match the page content, it's still giving me junk.

    So I assume that Adsense looks at the site content rather than the page content?

    Anyway, my main question is, should I just take adsense off the viral site and find a different network? Are google going to penalise me for having a site that's delivering crap ads? It's making some money, but I don't want to risk my adsense account when it works well with the very targeted site.

    Any advice would be appreciated.
     
  9. LucidMarketing

    LucidMarketing Regular Member

    Joined:
    Jun 25, 2011
    Messages:
    320
    Likes Received:
    87
    As an advertiser, I can tell you that Adwords does not always do a good job of targeting the proper pages. I'm actually surprised somewhat but a lot of it has to do with the vagaries of the language. Here's how it most likely works:

    Most advertisers will use keywords to target the content network. I advise against that but what can you do? Myself, I target specific pages more likely related to what I'm selling and usually have great success.

    As a publisher, you are at the mercy of how advertisers use the system (keywords vs target) and how good they are at it. Not much you can do about that but you can try to help the system give you more relevant ads.

    The system basically determines your page's topic (niche as most call it). Note I say page, not site. Each page has a topic even though the site as a whole can be about the same topic. A page can be determine to have many topics but usually will be one or two.

    So, if your page is ambiguous, you are not helping it to determine your page's true topic(s). Here, you have to think more SEO-like. Keyword density is important but if you have other keywords that have high density, the system may be "confused". Don't forget too that there is lateral keywords and other things.

    Here's an example. A site (which I've actually seen) is about beetle sounds, the noises these insects make. Interesting site. Ads might show on that site about Beatles music. See? Beetle = Beatles (same sound, possible typo...) and sound = music. It's no wonder the system thinks this is relevant, it's being too liberal in its thinking.

    I've wondered at times looking at a list of pages where ads showed up what it's thinking. This is always taking over a client campaign and the first thing is that they just use the wrong keywords. That doesn't help of course but even so, often the vast majority of pages are totally non relevant to the keywords. I've never analyzed it so there's something going on I don't yet understand.

    So what can you as a publisher do?

    First, look at a page from the system's point of view and see what IT thinks may be the topic. Webmaster Tools should help. Are you using a phrase often that has nothing to do with the main topic? Maybe there just isn't a clear topic.

    Next, your page's title will be very important. I advise having a description tag as well as a keyword tag. That last tag may not be used much for ranking but it sure could help determining the topic for you as a publisher.

    I don't know about Adsense but is there not settings that could help towards being served more relevant ads?

    You mentioned browser cookies. There is a component of the network that will serve you ads from other sites you visited (remarketing). There is also another component of "interests" by your visitor. That doesn't appear to be your case specifically although again, you don't know what the system may determine (beetle and Beatles or some other weird relation).

    As it's only been a few days, it just hasn't crawled your page yet. I recall something about it won't until someone does. In other words, when you create a new page, visit it yourself. The ads should not be relevant but at least now the system has that page in its database and can start evaluating it.

    Finally, your page's topic may be a narrow one where there is no relevant advertisers. I don't opt-in to the content network myself most of the time.

    The third site you mention may fall into that category. The pages may not have a specific topic and there may be no advertisers. You say it's partly about sports so let's use an example. If you write about David Price's new contract with Boston, the topic is - to a human - about David Price. Adwords/Adsense may even determine that. But no advertiser bids on "david price". However, "price" may trigger other lateral thinking. You would hope that Google knows this is baseball-related and serve such ads but don't bet on it.

    If you want to monetize with Adsense, do so. I don't think you'd have better luck with other ad networks. What you could try is the suggestions above and also, approach advertisers directly. If I sell baseball jerseys, I'd want to find the best sites/pages to advertise on such as my hypothetical David Price page you have. Yes, I know, lots of work but a win for both of you and Google too.
     
    • Thanks Thanks x 1
  10. MonsterMag

    MonsterMag Power Member

    Joined:
    May 2, 2015
    Messages:
    608
    Likes Received:
    417
    Occupation:
    Self
    Location:
    My Journey Discussion
    Go to the ad-review center in adsense to see what ads are running on your account... It's just too bad you can't filter it by domain or ad-code, just for the whole account (as far as I know).
     
    • Thanks Thanks x 1