1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Why are you selling SEO?

Discussion in 'Offline Marketing' started by Simplex, Aug 18, 2010.

  1. Simplex

    Simplex Registered Member

    Joined:
    Dec 29, 2009
    Messages:
    66
    Likes Received:
    59
    I've noticed that most people in the "offline" niche are selling SEO and/or web design services.

    Why?

    It's the same thing being sold by 100 other people in your area, and simply comes across to the business owner as "me too".

    Most people I've talked too either don't have a USP to differentiate themselves or are competing on price - both of those are great ways to slit your own throat.

    Why not think outside the box?

    Personally, I created and sell a digital coupon business. I'm not going to give away exactly what I do, but basically I took an old concept and simply put it online... Within a week of starting it, I had an advertiser give me a check for a $1,000 and had 3 or 4 other businesses interested in paying me $100/month.

    But you don't have to copy what I'm doing - look at what your local market needs and fill it.

    Or better yet, start a business that forces people to join it!

    For example, what if you started the (Your City) CPA Association? You could put out ads that say "If you're looking for a trustworthy, reliable, and affordable Certified Public Accountant - Call us today and the (Your City) CPA Association will give the name and number of a reputable local professional who can help you."

    Now you're going to have local people and businesses calling you asking who they should go to for their accounting needs. And of course you're only going to recommend CPA's who have paid to be part of your association.

    And any CPA who doesn't join is a fool because they are not "endorsed" by a local association who is looking out for the best interests of it's community..... would you trust the non-endorsed ?

    ... These are just examples guys. My main point is - if you're selling a "me too" product with no real benefit of using you instead of someone else, you might want to find a business that can help you stand out (and give people a reason to buy from you).
     
    • Thanks Thanks x 3
  2. abuvu11

    abuvu11 BANNED BANNED

    Joined:
    Oct 18, 2008
    Messages:
    102
    Likes Received:
    34
    That's great stuff, Simp.

    While you're at it folks, why not go outta-da-box and sell the client the lead itself? This works great with the guys who are doing CPC stuff and paying, as an example $10 per click. So, if they generate 1 lead per every 5 clicks (pretty good, imho), that lead cost is $50 per. Sell them the same "type" lead for $30-35. They'll jump at it unless they're an idiot.

    By the way, anyone have an idea what a generic click to lead ratio would be?
     
  3. Simplex

    Simplex Registered Member

    Joined:
    Dec 29, 2009
    Messages:
    66
    Likes Received:
    59
    Another great business that I would like to see (and would use myself) is an advertising broker.

    Much the same way as a mortgage broker finds you the rates and terms on a mortgage, an advertising broker could take a large chunk of money from a company (keeping a % for himself of course) then spend the rest of it on different advertising channels.

    As someone who owns an advertising medium, I would love to work with this guy because he is a well connected guy (probably very active in the local chamber and other organizations) and could work as an apostle for me and others.

    If you love people and want to get paid for simply knowing important community leaders/members - this could be a great new business for you.
     
    Last edited: Aug 18, 2010
  4. sparky123

    sparky123 Registered Member

    Joined:
    Oct 8, 2009
    Messages:
    98
    Likes Received:
    32
    Simplex - Thanks for you advice and I love your idea. You have a great business model going. You should join my thread, just so that people can contrast the same topic all at one place.

    When we sell web sites and SEOs, we become an advertiser broker when we outsource. That's the whole point of being in the SEO and web design business. Obviously it is best if we have the technical skills to ensure the quality of the work received before delivering to the client as a last minute check. This is also a reason why guys in India needs us to represent them in person. My technical skills and passion is in what I sell, so I don't need to outsource my work, but when it comes to expansion and growth, it is destine for us to hire and outsource, that just just business in general.

    As far as wanting to become a person these business owner can come to for advise, I would love love love to be in that position. I even dreamt about being in that position on day. I would like to learn more about your concept about the digital coupon.

    As for your association, do you mean like a business directory for that specific industry?

    Thanks
     
  5. Simplex

    Simplex Registered Member

    Joined:
    Dec 29, 2009
    Messages:
    66
    Likes Received:
    59
    The Association model just lends credibility to whatever you're doing. For some reason people (at least in the US) trust associations.

    So with the CPA example, you could charge a monthly or quarterly fee to belong to your group and in exchange the CPA gets your endorsement whenever someone calls, and a nice little logo they can add to their business cards and website that says "Approved by the Miami CPA Association"

    The reason CPA's are going to feel pressured to join is because you're doing all kinds of advertising (direct mail to businesses, TV, Radio, Print, etc.) telling the general population to look for your "Approved by the Miami CPA Association" logo.

    If you do this, after a fairly short amount of time, people are going to ask their current CPA "Hey are you an approved CPA?" and if they say NO they're going to look really bad in the eyes of their customer.... trust and credibility are huge when it comes to who does your taxes, so they won't risk jeopardizing that by not being part of your Association.
     
  6. seanjohn

    seanjohn Regular Member

    Joined:
    Feb 25, 2009
    Messages:
    204
    Likes Received:
    301
    Why do I sell SEO?

    Because other people who try to push SEO on businesses do such a poor job in marketing themselves that the playing field is still wiiiiiiiide open :)
     
  7. sparky123

    sparky123 Registered Member

    Joined:
    Oct 8, 2009
    Messages:
    98
    Likes Received:
    32
    @seanjohn - how do you suggest we can market ourselves?
     
  8. sparky123

    sparky123 Registered Member

    Joined:
    Oct 8, 2009
    Messages:
    98
    Likes Received:
    32
    Simplex - What is the legality of forming an association in the US?
     
  9. imperial109

    imperial109 Regular Member

    Joined:
    Jan 19, 2009
    Messages:
    499
    Likes Received:
    361
    Simplex, what were your start up costs and what are your monthly expenses, if you don't mind me asking.
     
  10. seanjohn

    seanjohn Regular Member

    Joined:
    Feb 25, 2009
    Messages:
    204
    Likes Received:
    301
    Sell the sizzle, not the steak!
    Everyone is like "I can optimize your site to get you on the front page!"

    When at the end of the day they don't really care about all that stuff.

    When you translate traffic into potential $$$, THEN you're talking their language.

    Anyway, I like this thread because there is, in fact, more for offliners than SEO.
    Posted via Mobile Device
     
  11. nimbus49

    nimbus49 Elite Member

    Joined:
    Oct 28, 2008
    Messages:
    2,274
    Likes Received:
    283
    Home Page:
    I sell local SEO and am quite successful at it.
    I gather testimonials and put them in a binder to show other clients.

    I also, NEVER, EVER tell anyone I will get them on G page 1, for whatever
    keyword.....even though I do :D

    Of course it does help that I am older and know almost everyone in the area!
     
    • Thanks Thanks x 1
    Last edited: Aug 19, 2010
  12. thisismymp3

    thisismymp3 Power Member

    Joined:
    Jan 6, 2010
    Messages:
    762
    Likes Received:
    290
    Yes SEO service selling is not the only thing i do, im involved in 3-5 offline projects similar to your twist for different niches, i can come up with 100 ideas and want to implement them and already hired a team of programmers in russia. Benefit of seo selling is once you get one client you have that client for LIFE, at least if your me, get 10 clients , manage it become friends comfortable thats 5k-10k monthly residual for life of clients business, you meet once per month, outsource the work, Fuhggghetaboutit! Bada BIng! Ming! Cash money in your pocket. Just achieve 10-15 clients then you have $ to focus on other projects

     
  13. indianbill007

    indianbill007 Jr. VIP Jr. VIP

    Joined:
    Jan 8, 2010
    Messages:
    4,817
    Likes Received:
    4,053
    Occupation:
    Making Money when the world is sleeping
    Location:
    Menlo Park - Next to Zuck
    I have put this idea into practice for hotels in my city and to be honest it works great. After doing some basic SEO I was able to rank my site at google for My city + hotels and related keywords.

    And it had around 6600 local searches a month. when I started calling hotels in my city with a small slide on traffic and google searches, it took me a week to book all ad spaces of the site.

    Its a good income if you are able to identify businesses who would be willing to pay a good advertising premium.
     
  14. thisismymp3

    thisismymp3 Power Member

    Joined:
    Jan 6, 2010
    Messages:
    762
    Likes Received:
    290


    how many ad spaces/boxes you put on your site.>?
     
  15. mfopro

    mfopro Newbie

    Joined:
    Dec 23, 2008
    Messages:
    14
    Likes Received:
    2
    One of the most profitable things you can offer local businesses is LEADS! Target attorneys, cosmetic surgeons/dentists, real estate agents, etc. Why? Because a SINGLE lead for these guys can amount to thousands of dollars in profits for them. Selling leads to them is easy - you're basically selling them money!

    Fresh, exclusive leads will sell for $50, $100 or more. And they are super easy to generate... its not very hard to set up a lead capture page that targets a local business keyword phrase. Even if you only capture a few leads per week, if you repeat this with dozens of other keywords/lead capture sites, you'll make bank on auto-pilot.
     
  16. thisismymp3

    thisismymp3 Power Member

    Joined:
    Jan 6, 2010
    Messages:
    762
    Likes Received:
    290
    true, what do you think about selling seo leads to seo companies! LOL!!!
     
  17. Simplex

    Simplex Registered Member

    Joined:
    Dec 29, 2009
    Messages:
    66
    Likes Received:
    59

    What are you referring to Imperial? The association?

    That costs almost nothing to start. A couple hundred bucks to set up an LLC, and then the rest of your money should go into advertising the Association.

    Remember you want to make it so people come to you for your recommendation before hiring a CPA. So people don't call CPA's they call you!
     
  18. etherklone

    etherklone Newbie

    Joined:
    Aug 29, 2009
    Messages:
    13
    Likes Received:
    3
    Exactly! Make yourself the person people come to you for advice, and you have HUGE leverage over the business in the area, who realize the potential customers that you can direct to them.
     
  19. JamesHenry

    JamesHenry Junior Member

    Joined:
    Dec 9, 2009
    Messages:
    157
    Likes Received:
    102
    any of these methods work in some degree. It's all about sending out your offers to keep new business coming in.
     
  20. Simplex

    Simplex Registered Member

    Joined:
    Dec 29, 2009
    Messages:
    66
    Likes Received:
    59

    Thanks for the comment, and you're kind of right.... but I would recommend setting up a business model where you get recurring payments.

    In the online world, people only stay a member of continuity programs for a couple months, but when it comes to offline businesses (especially when being a member gives them intrinsic value of status or trustworthiness in the community) people will stay members for YEARS.

    I know probably a dozen people who have been members of the local chamber of commerce for a decade plus.