Could be all those 3 points. You'd need to provide us with more details so that we can provide you with an answer. Weak ad copies are a problem, sometimes.
Most of the time it’s a mismatch between ad and landing page, weak targeting, or poor offer clicks are fine but intent is not strong enough to convert.
no conversions usually come from mismatched intent or weak landing page so check search terms, fix targeting, and improve page clarity and trust signals.
clicks with no conversions usually mean a mismatch between ad intent and landing page, so I first check keyword targeting and then improve landing page clarity and CTA.
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