December 1: Final sales. Since that day, I have been receiving an average of 20 visitors/day for the same website that generated the sale. It is all targeted traffic, as my site is at the No.1 spot of Google for the keyword targeted. However, since my last sale at December 1, no sales had been generated. My order form impressions plummeted, from 11% to less than 1%. This sucks, but I want to know why and what. Any input is appreciated, as I want to improve and avoid any mistakes on my future websites. Thanks!