I've seen quite a few threads popping up the last few months referencing that the CPA networks are such victims, and only shave because of all the awful fraud. Well I can tell you that at best, less than 7% of CPA leads are fraud, and I think thats probably quite generous based on my testing and being on the inside of a few networks. Also, that 7% is not even distribution. Offers like email submits take up far more of that percentage than most other types of offers. Let's just give the networks the benefit of the doubt here and say that on average, they are getting 7% fraud leads. OK Well then why is it that on average I lose almost 15% of the legitimate leads I send through? That's more than double the percentage of fraud in the industry. This loss has been pretty constant for years, and I'm talking when fraud was probably 2% at best. Sites like blackhatworld weren't monsters then, nor did they even exist, and this type of info was not readily available except to the slickest of us. I don't think the networks would be very happy if I did independent tests on them in front of the entire world and showed how many leads really fall through the cracks So we are all a little dirty, hey that's the game, but I thought this thread important because people are always coming to me about the state of CPA and is it dying out because of all the fraud. CPA has never been stronger, it aint going anywhere, and I bet you never knew how little fraud is in the grand scheme of CPA. Also worth honorable mention is I used only "FRAUD" that does not mean blackhat. Blackhat leads actually have value, and generate millions in revenue for these companies, they just arent high quality. Shaving has been going on since there were payments to be shaved, long before the internet, long before CPA. It wasn't blackhat affiliates that started this game, it was merchants. Kicking a few under the rug is one of the oldest business practices in the book. So next time someone tries to be the champion of the networks, calling you criminals, drop a little fact on them and let them know who's really getting fucked at the end of the day.