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Who are and why chose IRL.info to put on the BHW Conference?

Discussion in 'BHW Conference' started by Diamond Damien, Feb 15, 2014.

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  1. Diamond Damien

    Diamond Damien Owner BlackHatWorld Staff Member Jr. VIP

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    This is something I keep getting asked, we launched IRL before the BHW Conference section here so it's understandable. Our mistake - let me set a few concerns straight for you:


    IRL are the JV partner with BHW on the BHW Conference.


    Conference organisation is a bit like SEO, you CAN do it yourself and if you put days and weeks into your site and follow all the recommended practises then you may have a site that ranks ....... on page 5 ......... for a typo of your keyword......


    But that wasn't going to be good enough for us, we're not a page 5 type of conference so I founded IRL.info out of industry contacts and the desire to put on a top level conference for BHW.

    Whilst this isn't my first conference, but it is the first one for BHW and one of the things I learnt with other conferences is you get a conference organiser involved early and deeply. They get you into the hotels, they deal with the lighting, sound guys, plinths (whatever that is) you'd be amazed how much discussion goes on around the type of lectern lights the speakers can stand in front of. But mainly they deal with sourcing a hotel, the event manager at the hotel (who may change 4-5 times during your set up period - without any hand over) and then the bits the hotel put on. You would be shocked, as I was, now difficult it is to give some hotels / conference centres your money. Basically the sales person they put in front of you has hit their quarter target and is now kicking back and enjoying the resort until the next quarter. Not entirely their fault, it's the people that set their rewards structure! But anyway that's just a word of warning for anyone thinking of going into the conference space. Basically the stuff as IM'ers we don't have the time or patience for.

    Why chose IRL?


    We go into 4-5 JV's per quarter and often they work, sometimes they don't. To be honest we couldn't find a company we could gel with who had the same ethos as us. HOWEVER through the forum and externally I found some great guys but they were working for companies that were not interested in moving out of their all encompassing structure (most event organisers want to chose the hotels, caterers, for you so they can take a big kick back - that's not for us, we need quality but at a realistic price). So I founded IRL, conference organisation is truly a people business, get the right people the rest will fall into place.

    Out of our JV's over the last few years, we've developed the Enterprise Level package. The amount of Due Diligence we do shouldn't just be for our internal information we package it up and put our brand and name behind it. So IRL are an Enterprise BHW member born out of a JV discussion over conferences, that I've personally met every person involved In Real Life, it's the reason it took so long to put the conference together. BUT it's also the reason it will be the best conference you will attend.

    BUT HERE IS THE KICKER

    Whilst a lot of this has happened online, and so much business does these days (rightly so in my mind), the initial JV flourished only after meetings In Real Life! So that is the theme of our conference, there is so much you can do from behind your screens but we want to make sure people close those deals in a comfortable and productive environment with the true buzz of internet marketing in the air from those that have done it before (our speakers AND guests) creating the spark that ignites the next viber ($900 million buy out announced yesterday, nice for 3 years work) and yes, you guessed, it the founders and eventual buyer both met, as so many people do In Real Life before moving on the deals that eventually set them up for life.


    NOTE: Not all Enterprise level customers are JV's equally not all JV's are enterprise level accounts.


    For more on the BHW conference


    For more on JV's


    For more on the Enterprise Level
     
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  2. Diamond Damien

    Diamond Damien Owner BlackHatWorld Staff Member Jr. VIP

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