Whitehat techniques for running a search engine/portal?

Discussion in 'White Hat SEO' started by Apposl, Apr 11, 2013.

  1. Apposl

    Apposl Power Member

    Aug 26, 2010
    Likes Received:
    Marketing and Promotions Coordinator
    Corvallis, OR
    Hi all,

    I have a search engine that consists mostly of a landing page, Google-esque of course, and I was curious if anyone had any suggestions/thoughts about SEO and traffic-generation for SEs specifically.

    It is a metasearch engine on a short domain name, mostly a PHP project for myself but I do have traffic and I'd like to build a little more.

    My first idea, because it's my background and this is my first project in PHP, is adding a WordPress install at mydomain.com/blog for the easy SEO with active and relevant blog posts.

    Beyond that, I'm making it extremely easy to like/share the page and submitting to relevant directories.

    Thought someone else might have an interesting idea or experience running a portal site or search engine sometime in the past! I'm not trying to compete with Google. :)

    Thanks in advance for ANY advice!