We have just released a white label for affiliates to tailor the design and presentation of the consultation and checkout process according to their own websites. We are excited about it, but I wanted to invite feedback from the community >> what does everyone think of white label processing? Is it a 'must' or a 'nice to have'? Wally
I agree with afsafs. White label technology is generally not unique and causes quite a few problems. I've used white label technology in the past and if there are fraudulent websites using the service, users will find out and avoid using your service. I think it depends on how tailored your service can be and how well you control the supply of it.
Thanks for the immediate feedback. We did recognise this, so the white label component is really just the back-end ordering process, allowing the affiliate to attach it to their own site - which gives them complete SEO / control over their asset. Think of it as a turbo kit attached to a standard website, rather than a turn-key white label site.
I think white label is very good. The key is not to build a site with only the content given by the affiliate partner. Write valuable articles around your website and use the white label as a service among others on your site.
