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White Label Technology - Useful?

Discussion in 'Affiliate Programs' started by WallyHancock, Jun 6, 2012.

  1. WallyHancock

    WallyHancock Newbie

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    Occupation:
    Marketing Director - Health Affiliates Network
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    London
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    We have just released a white label for affiliates to tailor the design and presentation of the consultation and checkout process according to their own websites.

    We are excited about it, but I wanted to invite feedback from the community >> what does everyone think of white label processing? Is it a 'must' or a 'nice to have'?

    Wally
     
  2. afsafs

    afsafs Registered Member

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    It not will work at these day, non-unique content
     
  3. t0.sh

    t0.sh Registered Member

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    I agree with afsafs. White label technology is generally not unique and causes quite a few problems. I've used white label technology in the past and if there are fraudulent websites using the service, users will find out and avoid using your service. I think it depends on how tailored your service can be and how well you control the supply of it.
     
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  4. WallyHancock

    WallyHancock Newbie

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    Occupation:
    Marketing Director - Health Affiliates Network
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    Thanks for the immediate feedback. We did recognise this, so the white label component is really just the back-end ordering process, allowing the affiliate to attach it to their own site - which gives them complete SEO / control over their asset.

    Think of it as a turbo kit attached to a standard website, rather than a turn-key white label site.
     
  5. MacFly

    MacFly Newbie

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    I think white label is very good. The key is not to build a site with only the content given by the affiliate partner. Write valuable articles around your website and use the white label as a service among others on your site.
     
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