White-label programs

An extensive amount of effort was put into building out the reseller program on my web app, but the reseller program has proved difficult to promote. Are any reseller programs popular with affiliates, and what makes the popular? What can I do to create more awareness with my program? Thanks.

Key points on my reseller program:
- 100% free to get started
- 50% perpetual rev share
- White-labeled ( reseller's brand is the only one that customers see)
- Performance-based service for customers (no upfront or ongoing costs)

Perhaps there should be a new section under Making Money titled "Reseller Programs"