White label OTT platform

I'm working on building or evaluating a white label OTT platform and want to support multiple clients (tenants) with different branding, content libraries, and user bases. I’d love to hear how others have approached this from both architectural and DevOps perspectives.

Sarahjohnson21 said:

I'm working on building or evaluating a white label OTT platform and want to support multiple clients (tenants) with different branding, content libraries, and user bases. I’d love to hear how others have approached this from both architectural and DevOps perspectives.

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Use a multi‑tenant architecture with separate branding/themes per tenant, isolated content via tenant‑scoped storage, and shared core services; manage deployments with CI/CD pipelines and infrastructure‑as‑code for scalability.

Nice concept so multiple clients (tenants) just brand the content and sell subscriptions ?

Thanks @dondondon5

Interesting approach, If I am using platform like VPlayed , how should one handle per-tenant branding and feature customization without breaking the shared core services?

Start with a shared codebase but allow theming and configuration overrides for flexibility.

When building a white-label OTT platform that supports multiple clients, the goal is to let each one have their own branding, content, and user base while sharing the same core system. A good way to handle this is by using a microservices setup with tenant-based isolation, so each client’s data and design are separate but everything still runs on one backend.

On the DevOps side, tools like Docker and Kubernetes make it easier to deploy and scale each tenant without much manual work. Platforms like VPlayed already use this kind of approach, letting businesses quickly launch their own customized OTT services while keeping things efficient to maintain. since you are already using that , you can check with microservices