dubious
Regular Member
- Apr 22, 2012
- 240
- 226
I'll throw my hat in the ring, my best advice for Whitehat: Think of it as extensive Public Relations.
A: Syndicated Profiling
Essentially, this is like anti-cloaking. Purposefully giving Google a footprint to follow your website's presence throughout the internet. This will include use rel="author" or rel="publisher or domain.com?rel=author etc.
Good Guide from the horses mouth:
In every Web 2.0 profile you create, on your website's 'about' or 'find us around the web' page, have one of these correct rel of publisher/author/me (dependant on the type of website) to syndicate your website's web presence linking to every profile possible and most important to your website.
Essentially, create a Google + Business page for your Website, it's not difficult.
Add links to all your profiles, including the appropriate rel references. As a company profile, you won't have the 'contributor to' function so you won't be able to take advantage of the contributor to function however you can use the ?rel=author etc which should be fine (I think ?rel=contributor-to would work, but didn't bother)
Now you should have established a clean, PR web presence of Google+, Company Profile page/About, Squidoo, YouTube, Wordpress, Blogger, Tumbr, Twitter etc, so Google knows anything published on these platforms is by you, for your company.
You can now use these social profiles as their own shout box for each platform, so for example you release a video intro to your website, you can write a blog post on wordpress and blogger about the video, tweet a video (or link on your website with the video embedded), Squidoo Lens explaining you website, linking the video and your website. All of this should pass reciprocal link juice and boost your website's presence (there is nothing wrong with linking 15 of your Squidoo Lens to your website inner pages if it's well done, the Page Rank flow is very beneficial and increase your website authority overall. A rising tide lifts all ships).
B: Clean Markup and Strong Website Structure
Ensure that your website has full contact details and privacy policy available on any and all pages.
Website structure is the most important thing, navigation elements are important, adding title attributes to navigation and appropriate anchor text for your keywords. I highly recommend a Silo website structure as it will kill a high on-site link ration and ensure a nice Page Rank and Link Juice flow that is hierarchical. An outstanding example of this is again, Squidoo. They have their main page which link to their topics and main site profile stuff. From a topic, it lists the sub-topics/categories, top pages, new pages and top 100 pages in that category. Each sub-topic repeats it's formula, so if you had a Lens that was in the top 20 of that Master category, you would receive around 10-20 high profile links with varying PR to the article page itself.
Excellent article on Silo website structure below:
For optimizing individual Page content, relevant keywords in Title, H1 and H2 links are appropriate. Using a Table of Contents like Squidoo does (Note: I steal a lot of site structure and optimization from them because it works) is really helpful as all you need to do is include your secondary keywords in the Page as H2 titles, give each H2 a id (ie: id="keyword2Title").
That way, in your table of contents, you simply add the following type of anchor link:
Syndicating an Article
Each post you do on Web 2.0s that are blogs shouldn't be a regurgitation of content, however if you are to reuse content, ensure it is formatted correctly:
Using the blockquote, q and cite is awesome in duplicating your content across your platforms and adds a little weight to the original piece. Each article posted on Web 2.0s should be 'Reaction'' pieces rather than original, unless that individual Web 2.0 is the source (and on your money site, your are referencing 'In my wordpress blog, I recently posted that ....')
Twitter, pinterest, social bookmarks etc don't really need that much, Open Graph should be fine for that.
Be sure to enage with each Community, so with Twitter follow all of the relevant power twitter account in your niche, engage in conversations that their followers ask the authority and build your own network, aint no thing but a chicken wing.
Blog Comments with Wordpress, Blogger networks but the goal isn't a link build, the goal is to build a readership base.
Anyway, this is the very core of Whitehat techniques, I could set-up these profiles to a client and give them a how-to guide and it should be simple enough for a non-web professional to manage these day-to-day operations and syndication.
Hope I've been helpful
A: Syndicated Profiling
Essentially, this is like anti-cloaking. Purposefully giving Google a footprint to follow your website's presence throughout the internet. This will include use rel="author" or rel="publisher or domain.com?rel=author etc.
Good Guide from the horses mouth:
Code:
http://microformats.org/wiki/RelMeAuthIn every Web 2.0 profile you create, on your website's 'about' or 'find us around the web' page, have one of these correct rel of publisher/author/me (dependant on the type of website) to syndicate your website's web presence linking to every profile possible and most important to your website.
Essentially, create a Google + Business page for your Website, it's not difficult.
Code:
www.google.com/+/business/Add links to all your profiles, including the appropriate rel references. As a company profile, you won't have the 'contributor to' function so you won't be able to take advantage of the contributor to function however you can use the ?rel=author etc which should be fine (I think ?rel=contributor-to would work, but didn't bother)
Now you should have established a clean, PR web presence of Google+, Company Profile page/About, Squidoo, YouTube, Wordpress, Blogger, Tumbr, Twitter etc, so Google knows anything published on these platforms is by you, for your company.
You can now use these social profiles as their own shout box for each platform, so for example you release a video intro to your website, you can write a blog post on wordpress and blogger about the video, tweet a video (or link on your website with the video embedded), Squidoo Lens explaining you website, linking the video and your website. All of this should pass reciprocal link juice and boost your website's presence (there is nothing wrong with linking 15 of your Squidoo Lens to your website inner pages if it's well done, the Page Rank flow is very beneficial and increase your website authority overall. A rising tide lifts all ships).
B: Clean Markup and Strong Website Structure
Ensure that your website has full contact details and privacy policy available on any and all pages.
Website structure is the most important thing, navigation elements are important, adding title attributes to navigation and appropriate anchor text for your keywords. I highly recommend a Silo website structure as it will kill a high on-site link ration and ensure a nice Page Rank and Link Juice flow that is hierarchical. An outstanding example of this is again, Squidoo. They have their main page which link to their topics and main site profile stuff. From a topic, it lists the sub-topics/categories, top pages, new pages and top 100 pages in that category. Each sub-topic repeats it's formula, so if you had a Lens that was in the top 20 of that Master category, you would receive around 10-20 high profile links with varying PR to the article page itself.
Excellent article on Silo website structure below:
Code:
http://www.seodesignsolutions.com/blog/seo-resources/website-silo-architecture-seo-siloing-simplified/For optimizing individual Page content, relevant keywords in Title, H1 and H2 links are appropriate. Using a Table of Contents like Squidoo does (Note: I steal a lot of site structure and optimization from them because it works) is really helpful as all you need to do is include your secondary keywords in the Page as H2 titles, give each H2 a id (ie: id="keyword2Title").
That way, in your table of contents, you simply add the following type of anchor link:
Code:
<a title="Keyword Two blah blah" href="http://domain.com/article/001#keyword2Title">Keyword 2 title is it a scam?</a>Syndicating an Article
Each post you do on Web 2.0s that are blogs shouldn't be a regurgitation of content, however if you are to reuse content, ensure it is formatted correctly:
Code:
<blockquote cite="http://www.yourdomain.com" title="Article title, author, date">"Blah Blah Blah article content from original website that is duplicate and being republished on wordpress or drupalgardens blah blah"</blockquote>Using the blockquote, q and cite is awesome in duplicating your content across your platforms and adds a little weight to the original piece. Each article posted on Web 2.0s should be 'Reaction'' pieces rather than original, unless that individual Web 2.0 is the source (and on your money site, your are referencing 'In my wordpress blog, I recently posted that ....')
Twitter, pinterest, social bookmarks etc don't really need that much, Open Graph should be fine for that.
Be sure to enage with each Community, so with Twitter follow all of the relevant power twitter account in your niche, engage in conversations that their followers ask the authority and build your own network, aint no thing but a chicken wing.
Blog Comments with Wordpress, Blogger networks but the goal isn't a link build, the goal is to build a readership base.
Anyway, this is the very core of Whitehat techniques, I could set-up these profiles to a client and give them a how-to guide and it should be simple enough for a non-web professional to manage these day-to-day operations and syndication.
Hope I've been helpful