Please help me answer this... 1. What is QDF and how does it affect search? 2. In your opinion, what is more likely to have a positive impact on a page's search engine rankings and why - 10 links from 1 website, or 1 link each from 10 different websites? 3. Explain the difference between the following and how the search engines treat them: 301 redirect, 302, canonical URL tag, and meta refresh. 4. Do you treat Search Engine Optimization on a new site differently than you do on an established site? If so, what do you differently? 5. How can meta robots tag impact how search engines crawl, index, and display content on a web page? 6. What aspects of social media marketing have a positive impact on search engine rankings apart from the value of direct links from the social site? 7. What tools do you use to get back link data, and what is your preferred tool? 8. What data would you use to use to judge the value of a link? 9. What tools do you use to measure competitors' keywords and traffic? 10. What are some of your favorite scalable link building tactics? 11. What are some preliminary steps do you take to improve a sites ranking that has been hurt by the Panda update? What is your experience level and success dealing with this? Please provide specifics.