Hey BHW! First I'd like to say hello and thank you to all the users. I've learned so much already simply from reading other users post. Now time for the question... I have a blog with a decent amount of content. I use basic white hat SEO techniques on this blog and it is starting to rank highly for certain search terms. For two of my most recent articles I'm ranking 5th and 3rd depending on how the phrase is typed into Google. I feel like it is fairly easy to rank highly providing you have content. Like Matt Cutts from Google says, content is key. HOWEVER I also have a website under construction that promotes a business, more specifically an individual. This website doesn't have regular posts or high level content. It literally says what the business/individual is and what they do. How do I go about doing white hat SEO on a site that doesn't have content? I've done some basics such as using the right H1 H2 tags etc and submitting to directories. What else can I do without content? I hope you guys understand the question!