No introductions. Straight to the point. 1. If your competitor has blogroll which shows new content published or new article, it does, you must have experienced it. 2. Articles are displayed right on blogroll right after you publish a content (Indexation happens next and takes time) Here is the trick. You should keep an eye on when your competitor has published that content and at the same time it has not been indexed, you get the idea ? pick that content and publish it on your site and quickly rush to Google Webmaster's "Fetch as google" module from where you get that content indexed within 5 minutes if it is unique. For me it happens quickly. So you got free content ! Right ! Right ! It is Bad but... i don't know, we are in blackhat forum and i like thinking like this. Assumption : Your competitor doesn't know about "fetch as google" feature. For that site, the indexation takes time and you get lucky between that time difference. Any questions can be asked below and i also have some questions coming along the way. Alvida doston !