Which Would You Do?

You must profile the type of buyer that will give you a high price for your items
Then hunt them down
Sell to them
Take a holiday and buy a Ferrari

Here's the scenerio. You can get an endless supply of antiques and vintage items for very cheap. It's your first love and passion and you want to make it prosper into a steady income. You put together your website store and price the items at what they're worth. But you have to wait for the collectors to come and find you, which is slow, as anyone knows who has a website store in a competitive niche. Or...

You put everything on ebay and get about a third of what they're worth. It's not slow, and you get the steady income, but you don't get what they're worth. Ebay is not what it was in the late 90's, early 2000's. Back then you could get what an antique was worth. Or...

You put it on etsy which is flooded, but you get about half of what it's worth. You wait a little for the money to come in, but not as long as you would if you had your own store. Or...

You only put a few things on either ebay or etsy and direct the people to your website store. They may not come, however, because they are not the collectors who will pay full price. Or...

None of the above. You have a better idea.
 
I'd go for the fourth option, and that would be to JV with someone with experience in the field. You are probably not alone on the market, find someone who has success in this niche and ask for partnership, it might prove more profitable than ebay or etsy.
Good luck!
 
Do it all.

Split the inventory into 4 classes of product:

The really exceptional stuff set aside to get the best price possible, now or in your store.

The better stuff, set aside to stock the store with when it opens.

The average stuff keep for Etsy, and the common stuff goes straight to eBay.

Plan on taking two years to open the store. Build a high end website and list the items you want to sell directly to collectors. Make this site a membership site for collectors, and list the incredible stuff for 1 week to just your members.

Things still unsold after the week (or whatever interval) move out to the public part of the site (or a lower level in the membership), and anyone can buy them then. Plan on putting out a newsletter to all your subscribers each week with a preview of the better stuff going into the membership area.

This creates exclusivity for the collector and reseller to get the first shot at the better stuff. When you do open the store, the items will go into the store for a week, then the members area of the site, then the public area.

This should drive traffic to the store from the people who want first shot at what you have, live in the area and do not want to wait for it to hit the website.

Start connecting with people who collect the things you will be selling. Scrape the internet for people who are possible customers and invite them to join the members site. If it cost them nothing, and they can get a first shot at exclusive merchandise, they will probably join. Spend time in those forums like you do this one. When the site is up and running consider a few media buys on sites that cater to your targeted customers about the membership site.

I personally would find people who sell on esty and ebay a just bulk the low end stuff to them on a percentage deal to limit the time you spend handling it. There is an old adage in sales that applies here: "Lose money on every deal and make it up in volume"

If you are going to open a retail establishment, you have a lot of stuff to do and the day to day of these stores is going to be a huge time suck. Find someone you like, and leverage their labor with Etsy and Ebay, make both of you money. Sort this low end out into bags, sell them per bag or pass them along on consignment and be done with it.

When getting a retail location estimate the entire cost of renting, leasing agents may say the property is XX a sq foot, but when I closed my shop, I found out that water & insurance was a "common" expense that is split between all the tenants, it was right there in the contract, I even read it but I did not understand what it meant. The shop I was leasing for $1210 a month cost me $1573 a month in real life. Use a magic jack for a store phone number. It costs $60 a year, and runs off your Internet, and you can fax across it.

Do not open the shop until you have 6 months worth of money in the bank. When you have enough money to take care of all your personal and home expenses, and the money to pay for all the business expenses for 6 months then you are ready to open the store.

This will give you 6 months to make the store profitable without impacting your finances.

You may find, with the membership site, that you get the interaction you crave, and avoid the worst thing about retail:

When you are in retail, you never have time off, especially when everyone else does. A store is like being chained to a post. It's a cruel mistress after the freedom of Internet Marketing.

I closed my store after 3 years and never felt as much relief as the day I did it. During that three years though, I built up a "core" of customers that I still serve today.
 
I'd go for the fourth option, and that would be to JV with someone with experience in the field. You are probably not alone on the market, find someone who has success in this niche and ask for partnership, it might prove more profitable than ebay or etsy.
Good luck!
I could make a website store successful, and have a jewelry store for new jewelry that has visibility and a customer base. That took years to build up. I'm struggling with whether to wait for the new antiques site to have steady and regular sales, or take a cut now and sell steadily. I'm not getting any younger. There are things I want to do. I want a physical store, I want 10k to be an advertiser on linkshare, and I have one last kid in college who wants to go to med school. Right now I am just average middle class and don't have that kind of extra money for investments.
 
I closed my store after 3 years and never felt as much relief as the day I did it. During that three years though, I built up a "core" of customers that I still serve today.

Did you miss the customer interaction? You know how I told you in pms about helping my friend at her store two weeks ago? I was in heaven. I would have done it for nothing but she insisted on paying me. I loved it like you wouldn't believe. Do you think I would get sick of it if I had to do it 6 days a week?
 
Did you miss the customer interaction? You know how I told you in pms about helping my friend at her store two weeks ago? I was in heaven. I would have done it for nothing but she insisted on paying me. I loved it like you wouldn't believe. Do you think I would get sick of it if I had to do it 6 days a week?

I don't miss all the customer interaction, but I opened a computer repair store. Retail sales is completely different, my customers were generally not happy and under stress when they came to me. I suspect that you customer experience will be significantly different.

It's not the people so much as the grind.
 
Go for it all, that's give you more options. It will really be a lot of effort and time at start but once you have grown some reputation and experience, you'll do better. You can also outsource the basic stuff once you have gained more know-how's. Just test everything out, just see what it feels like in the market and go on from there.
 
All of the above. Drive as much sales and move as many items as you can.

Adding to my answer...

You could put the items in your store for a few weeks, if you don't get anything at the premium price, then start discounting it at other outlets like Ebay. Just keep the inventory moving.
 
It's not the people so much as the grind.
Yeah. My friend with the store wants to be home by the pool this summer. I want what she has and she wants what I have.
 
I would open a local store and build an online store too.
 
Yeah. My friend with the store wants to be home by the pool this summer. I want what she has and she wants what I have.

Is your friend's store an antiques store?

If so, why not tell her you will run it for the summer so she can be home by the pool.

Congratulations on finally becoming blue by the way!

Well deserved.
 
Is your friend's store an antiques store?

If so, why not tell her you will run it for the summer so she can be home by the pool.

Congratulations on finally becoming blue by the way!

Well deserved.

I run her outdoor sales in the summer. I have soooooo much fun! She just asked me a little while ago if I will run one tomorrow. Of course I did not hesitate to say yes. The last one I did brought them in more money than they made on any other Saturday in the history of the store. I asked her to let me work there every day, but I don't think she can pay another employee. I'm there all the time. The store is not busy enough. It is on the outdoor sales though, so that's good. I want to advertise for her more. I can get more people to go, but it's not my store, and I have to watch myself to make sure that I am not coming across as taking over. Know what I mean?
 
ebay etsy wanelo weheartit instagram facebook seo .... u can do a lot of stuff online and make a killing with that it s better than havin a physical store which costs a lot rent workers headache open close ... good luck
 
ebay etsy wanelo weheartit instagram facebook seo .... u can do a lot of stuff online and make a killing with that it s better than havin a physical store which costs a lot rent workers headache open close ... good luck

I know but I really love working with the public.
 
A close friend once told me that a boat owner experiences the two most enjoyable and unforgettable moments with his boat when he purchases it and when he sells it.

I think maybe the same happens with small business although I haven't sold or closed mine "yet". I suspect it won't be a time of disappointment but a time of jubilation.
 
I guess you need to open a youtube channel where you post videos about items, tell their features. IMHO this is easier to promote than a website.
 
A close friend once told me that a boat owner experiences the two most enjoyable and unforgettable moments with his boat when he purchases it and when he sells it.

I think maybe the same happens with small business although I haven't sold or closed mine "yet". I suspect it won't be a time of disappointment but a time of jubilation.

I had a boat. I don't now. Next time I will dig a hole in the back yard and just pour money into it instead, at least I will know where the money went.

When we go to the lake now, we rent.
 
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