New Web 2.0 services ? Pinterest, Google+, Tumblr, and plenty more ? are driving traffic to websites, building new businesses, and propelling a shift in the way people do online marketing.
The most striking fact about all these Web 2.0 properties is that they?re powerful sources of traffic, engagement, and brand marketing.
Social media ? the current Web 2.0 ? is much more than a mere framework into which communities are built or where interesting content happens to be shared. Large companies are making optimal use of these social properties to establish businesses, increase their following, promote themselves, and ultimately, generate enormous revenue through traffic and conversions.
Reference: american-writers.org