Which type of FB ads are more converting

So , after seeing a lots of failure i am still trying out different thing to get my luck work on IM. and this time i am going with promoting my product selling website in FB..

When i was finalizing my ad i saw a option i was not aware of . There were 4 types of ad to be displayed
1) first is a single static image
2) carousel slide show type images
3) And one is video ..

So according to you guys which type of ad has a good converstion ratio... I thought video will be good option to go with. If it is then will make a whiteboard animation video from fiverr

Any suggestions most welcome

Video is good. But I don't suggest a whiteboard. I've never tried it but I don't think it would be good.

What are you promoting?

It depends on the products/services you are offering. If you're a photographer or the like, using a carousel will be your best option.

ContentWriter said:

It depends on the products/services you are offering. If you're a photographer or the like, using a carousel will be your best option.

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What ContentWriter said is on the money. Each ad-type serves a different purpose for whatever product you're looking to promote. If you can expand on this I will try to help you further.

My suggestion is to go with the video. It's quite good. But, I'm not sure about whiteboard animation video.

I am promoting a jewelry website of my client. I need to know what type of Facebook Ads can help me get good conversion. Can anybody help me?

fesco said:

I am promoting a jewelry website of my client. I need to know what type of Facebook Ads can help me get good conversion. Can anybody help me?

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Firstly conversion is not just down to the ad itself, the content used to promote plays a major role. Ask yourself who your clients potential buyers are - if under 21 then you’re probably looking more at necklaces, charm bracelets, promise rings etc, over 21 veer towards engagement rings, photo pendants (parents), and over 50 anything with beads should work lol.

In regards to the ad, I’d recommend a multi-product carousel as I imagine you will use photo’s to promote the clients business. This will allow you to analyse which posts and offers are converting best and you should always be changing your method accordingly to the results you’re generating.

If you are targeting different demographics you can try a method called Dark Posting that allows you to post updates to the pages timeline in the form of ads however - the posts are only displayed to the audience you refine for each ad so you are not wasting reach on anyone who is unlikely to be interested.

Video might give you some converts

fesco said:

I am promoting a jewelry website of my client. I need to know what type of Facebook Ads can help me get good conversion. Can anybody help me?

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When you think of Facebook ads for promoting jewelry website of your client, it is best to go with the Multi-Product/Carousel Ads.
This is the best way which allows you to advertise numerous products within one ad.

Also, it helps to show diverse variations of the product. Additionally, you can also try video. These both will help you to get good conversion.

Thank-you guys ... And what a luck someone answered on my behalf . I am promoting jeweleries basically under $20... Age range is under 25 (should i change my mind). And after your suggestions that whiteboard animation would not work in this category i think you guys are 110% correct.

I will go with carousel ads...

And what about a site with product from some science fiction movies ??

Using the power editor in chrome.
First I scrape a list of sites in the niche I'm interested in - preferably ones used by consumers of the product or service I'm selling - and NOT by my competitors.
Next I run Scrapebox email grabber on this list to a depth of about 2
Then I sort and sift in Excel to get rid of duplicates, Yahoo and GMAX type junk emails
Then I stick the lot in Facebook power editor audience multiplier - create one audience JUST with these in, then a dupe audience.

I market just to these to begin with. Is it any good?
Pop to Facebook and have a look at "cricketmetrics" page. No post on there has been promoted with more than $8 (It is mine - my ugly bald head is clearly on the page - same photo as here)
Yeah it's a soft market - but reaching 4,000 likes, 78 comments and 8 shares for $8? Let's just say that as this filtered down my sales funnel I got that back many - many times over.
Check it out for yourself. Nothing to hide here.

Video fb ads convert good.

catblue said:

Video fb ads convert good.

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Yes, you are right. But, Someone once said, "Organic reach is dead." We didn't believe him.


Source: We are social media.

Thanks a ton for answering my question! Just a small question again.. Does it cost anything to make multi-product carousel ad in Facebook? Cannot I make that "ad" using some software like CorelDraw or Photoshop on my own if Facebook charges me for that?