If need traffic, then social networks play a important role in it. All social networks like twitter, Facebook, Pinterest, Instagram, Youtube will help you to drive traffic for your site.
It depends on the kind of market you're looking for. Facebook & Twitter are the best right now for overall marketing. However, Instagram is very targeted and at the height of it's popularity right now. It is easy to generate good amounts of income marketing on IG, but isn't the most effective for establishing a brand.
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