Which PPC Ad to Kill?

Discussion in 'Other PPC Networks' started by kismet10, Jan 19, 2011.

  1. kismet10

    kismet10 Newbie

    Jun 22, 2009
    Likes Received:
    We're going to kill certain ads of ours in order to maximize our daily budget. But I find it hard to decide which ones to eliminate?

    Is it the ones with high impression without clicks..

    or is it the ones with many clicks but no conversion/no sales?

    or what other factors to consider in eliminating PPC ads?

    Anyway, we're doing Amazon External Ads.. (PPC)